How the world's top universities provide dialogic forums for marginalized voices

McAllister, Sheila M.

doi:10.1016/j.pubrev.2011.12.010

Cited by 73 publications

(48 citation statements)

References 28 publications

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“…Since 1998, dozens of studies of dialogue have been conducted in public relations that range from studies of Fortune 500 web sites (McCorkindale & Morgoch, 2013) and conceptual pieces (Theunissen & Wan Noordin, 2012), to responsiveness studies (Avidar, 2013) and studies of marginalized voices (McAllister, 2012). The biggest flaw in how dialogue has been examined in web-based public relations has involved treating the features of dialogue as a series of categories that had to be present for the potential for dialogue.…”

Section: Clarifying Dialogue and Dialogic Public Relationsmentioning

confidence: 99%

Dialogic Engagement: Clarifying Foundational Concepts

Taylor

Kent

2014

Journal of Public Relations Research

527

302

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The principle of engagement underlies much of the relational and organization-public communication research. Unfortunately, the principle of engagement suffers from a lack of clarity in the public relations literature. Use of the term engagement varies widely. This article clarifies the principle of engagement by positioning it within dialogue theory. We posit a conceptualization of engagement as: Engagement is part of dialogue and through engagement, organizations and publics can make decisions that create social capital. Engagement is both an orientation that influences interactions and the approach that guides the process of interactions among groups.

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Section: Clarifying Dialogue and Dialogic Public Relationsmentioning

confidence: 99%

Dialogic Engagement: Clarifying Foundational Concepts

Taylor

Kent

2014

Journal of Public Relations Research

527

302

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“…The dialogic model of communication has been applied to various studies exploring how organizations communicate and interact with the public (e.g., Esrock and Leichty, 1999;Park and Reber, 2008;Reber and Kim, 2006;Seltzer and Mitrook, 2007;Taylor and Kent, 2004). While the five principles proposed by Kent and Taylor (2002) provide normative guidelines for organizations and institutions, including IHE, the dialogic model has rarely been applied in the context of IHE to foster relationships with the public, with the exception of content analyses recording the presence of dialogic features on universities' websites (Gordon and Berhow, 2009;McAllister, 2012;McAllister-Spooner and Kent, 2009). Most universities, however, do not visually encourage key stakeholders to post information or photos to university websites and Facebook despite a relationship found between the use of dialogic features on websites and higher rates of student retention and alumni giving (Gordon and Berhow, 2009;McAllister, 2012).…”

Section: Dialogic Model Of Communicationmentioning

confidence: 99%

“…While the five principles proposed by Kent and Taylor (2002) provide normative guidelines for organizations and institutions, including IHE, the dialogic model has rarely been applied in the context of IHE to foster relationships with the public, with the exception of content analyses recording the presence of dialogic features on universities' websites (Gordon and Berhow, 2009;McAllister, 2012;McAllister-Spooner and Kent, 2009). Most universities, however, do not visually encourage key stakeholders to post information or photos to university websites and Facebook despite a relationship found between the use of dialogic features on websites and higher rates of student retention and alumni giving (Gordon and Berhow, 2009;McAllister, 2012). Public engagement with external stakeholders from a dialogic perspective can have a positive effect on public perceptions of the university as well (Bruning, McGrew and Cooper, 2006).…”

Section: Dialogic Model Of Communicationmentioning

confidence: 99%

Greening the campus: a theoretical extension of the dialogic communication approach

Carpenter

Takahashi

Lertpratchya

et al. 2016

IJSHE

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Access to this document was granted through an Emerald subscription provided by emerald-srm:203778 [] For AuthorsIf you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. Greening the campus: a theoretical extension of the dialogic communication approachInstitutions of higher education (IHE) play an important leadership role in the promotion of sustainable development (James and Card, 2012). IHE have many reasons to promote and engage in sustainable practices, including the need to increase interest in environmental issues and sustainability, reduce physical costs and provide student learning laboratories (Rappaport, 2008). Many factors lead to the successful implementation of sustainability initiatives, such as green campus operation measures, organizational leadership and a strong and varied system of institutional support for the sustainability initiatives, among many others (James and Card, 2012; McNamara, 2010). Communication also plays an integral and crosscutting role in launching and sustaining these initiatives (Djordjevic and Cotton, 2011). As a result, IHE leaders design and carry out sustainability campaigns and event messaging strategies (e.g., Earth Day events, sustainability fairs, etc.), which often include print materials such as posters ads; table tents and flyers; social media posts; and to a lesser extent, interpersonal communication (Kurland, 2011). Few scholars, however, have assessed how IHE employees communicate sustainability to diverse campus communities or identify concepts that encompass such efforts besides some internal audits conducted by some universities (Vaughter, Wright, McKenzie and Lidstone, 2013). Some recent review papers (e.g., Ceulemans, Molderez and Van Liedekerke, in press; James and Card, 2012; Vaughter et al., 2013) discuss that the majority of the research examining sustainability in higher education has been in the form of case studies within individual institutions. This study provides a holistic view of relational communication practices among IHE Downloaded by UNIVERSITY OF OTAGO At 06:52 05 June 2016 (PT) sustainability leaders. We expanded this line of research through a conceptual dissection of interviews with 29 campus sustainability officers and eight leaders of student organizations at t...

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“…However, despite the many potential uses of social networks and the benefi ts to be obtained from them, research suggests that organizations, including local governments, do not make full use of the dialogic strategies available (Rybalko and Seltz er, 2010;McAllister, 2012). Therefore, in line with Bonsón, Royo and Ratkai (2014), among others, further studies are needed to determine the factors producing this situation.…”

Section: Introductionmentioning

confidence: 99%

Facebook as a Dialogic Strategic Tool for European Local Governments

Haro‐de‐Rosario

Sáez-Martín

Gálvez‐Rodríguez

2017

TRAS

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The main aim of this study is to analyze the extent to which local governments in the EU apply dialogic strategies in their Facebook profi les in order to establish and enhance relations with society, and then to examine the impact of certain factors on the implementation of these dialogic strategies. A descriptive analysis is made of the implementation of the dialogic communication theory in relation to the use of Facebook, and this is followed by an explanatory analysis of factors leading local governments to apply dialogic principles. These analyses show that the situation is open to improvement, because local governments are mostly unaware of the benefi ts offered by the use of dialogic principles when establishing online relationships with stakeholders, and greater awareness would enable them to enhance such relationships.

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How the world's top universities provide dialogic forums for marginalized voices

Cited by 73 publications

References 28 publications

Dialogic Engagement: Clarifying Foundational Concepts

Dialogic Engagement: Clarifying Foundational Concepts

Greening the campus: a theoretical extension of the dialogic communication approach

Facebook as a Dialogic Strategic Tool for European Local Governments

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