2007
DOI: 10.1109/tem.2006.889069
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How Small and Medium Enterprises Effectively Participate in the Mass Customization Game

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Cited by 42 publications
(22 citation statements)
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“…For instance, a firm can develop a platform product, which is a set of common modules and manufacturing specifications and from which a stream of derivative products can be efficiently created and launched (Sanchez, 1996;Ismail et al, 2007;Huang et al, 2007;Dan and Tseng, 2007). This platform technique can develop a family of related products that share design ideas and manufacturing components but target different market segments.…”
Section: Managerial Implicationsmentioning
confidence: 99%
“…For instance, a firm can develop a platform product, which is a set of common modules and manufacturing specifications and from which a stream of derivative products can be efficiently created and launched (Sanchez, 1996;Ismail et al, 2007;Huang et al, 2007;Dan and Tseng, 2007). This platform technique can develop a family of related products that share design ideas and manufacturing components but target different market segments.…”
Section: Managerial Implicationsmentioning
confidence: 99%
“…I N response to growing individualization of demand in the increasingly competitive market, many companies are considering or have adopted mass customization technologies [8], [9], [15], [20]. Mass customization is generally described as a process by which firms apply technology and management methods to provide product variety and customization at a low cost through flexibility and quick responsiveness.…”
Section: Introductionmentioning
confidence: 99%
“…Some studies have looked more broadly and the managerial and implementation issues of component commonality, typically in combination with product platforms and modular designs (Halman et al, 2003;Ismail, Reid, Mooney, Poolton, & Arokiam, 2007;Marion, Thevenot, & Simpson, 2007;Meyer & Dalal, 2002;Meyer & Mugge, 2001;Nobelius & Sundgren, 2002;Salvador, Rungtusanatham, Forza, & Trentin, 2007;Sanchez, 1999;Zwerink, Wouters, Hissel, & Kerssens-van Drongelen, 2007).…”
Section: Nonmentioning
confidence: 99%