How does authenticity enhance flow experience through perceived value and involvement: the moderating roles of innovation and cultural identity

Authenticity, Perceived Value and Loyalty in Marine Tourism Destinations: The Case of Zhoushan, Zhejiang Province, China

“…Previous studies reported the positive impact of authenticity on perceived value and customer loyalty in tourism contexts [57,[62][63][64][65]. However, few studies indicated that existential authenticity had a positive influence on perceived value but did not report the differential impacts of intrapersonal authenticity and interpersonal authenticity on perceived value [19,20]. Hence, this study postulates the following hypotheses: Hypothesis 1a (H1a).…”

“…Some tourism scholars have studied the relationship between experience quality, perceived value, satisfaction and behavioral intention using structural equation models. More particularly, they attempted to determine the positive relationship between authenticity and perceived value [19,31] and the role played by perceived value in mediating the relationship between authenticity and the tourists' behavioral intention [20,50]. However, such endeavors are very limited.…”

“…As Heidegger stressed, tourists seek experiences that counter the emptiness of everyday life in modern societies and provide them an opportunity to be authentic [12]. As a result, when tourists perceive the authenticity of tourism activity and an authentic self while on trip/holidays, their motivation is satisfied and they are more likely to feel the trip/holiday's value [20,31,50]. Therefore, it can be assumed that there is an intrinsic relationship between authenticity and perceived value.…”

“…Despite the above valuable contributions and progress made in this research field, there is still a need for a better knowledge and in-depth understanding of the impact of authenticity on tourists' perceived value. First, extant literature has examined the relationship between authenticity and perceived value and found that object-based authenticity and existential authenticity positively affects tourists' perceived value in the tourism field in general [19,20]. However, previous studies have failed to address the issue of distinction between intrapersonal and interpersonal authenticity.…”

A study on China's time-honored catering brands: Achieving new inheritance of traditional brands

“…To this end, this study supposes that brand authenticity as a brand stimulus may promote customers' WOM in 3 stages: awaken, experience and identify ( Moulard et al, 2016 ; Tsai and Wang, 2017 ; Kim et al, 2019 ). Recently, culture and creativity are considered important development factors ( Zhang et al, 2019a , Zhang et al, 2019b ). In the new era, can traditional catering improve customer experience with creative performance?…”