A study on China's time-honored catering brands: Achieving new inheritance of traditional brands

Zhang, Shuning; Li, Yongquan; Liu, Chih‐Hsing; Ruan, Wen-Qi

doi:10.1016/j.jretconser.2020.102290

Cited by 41 publications

(42 citation statements)

References 121 publications

(143 reference statements)

Supporting

Mentioning

Contrasting

Order By: Relevance

“…These time-honoured restaurant brands make significant cultural and economic contributions to the restaurant industry. For example, time-honoured restaurants are an important component of the national culinary heritage as they use unique cooking techniques and culinary skills passed down from generation to generation (Gao & Wang, 2012;Zhang et al, 2021b). Thus, they serve as cultural disseminators that promote the uniqueness of local culture and heritage (Uggioni et al, 2010).…”

Section: Introductionmentioning

confidence: 99%

“…Acknowledging the importance of time-honoured restaurant brands in the foodservice market, some researchers have examined the determinants of individuals' dining intention at time-honoured restaurants, such as brand authenticity (Kim, 2021), perceived values (Zhang et al, 2021a), and brand experience (Zhang et al, 2021b). Furthermore, Chen et al (2020) identified that perceived authenticity affects one's behavioural intentions to revisit and spread positive word-of-mouth for time-honoured restaurants both directly and indirectly through 4 perceived value.…”

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Developing a brand heritage model for time-honoured brands: extending signalling theory

Song

Kim

2021

Current Issues in Tourism

View full text Add to dashboard Cite

Numerous time-honoured brands have been authenticated by governments and other organizations; however, there is little understanding of this special but important type of brand. Drawing on signalling theory, this study investigates four key aspects of timehonoured restaurants: brand heritage as a brand signal, brand evaluation (i.e., brand authenticity), consumer experience (i.e., nostalgic experiences) and behavioural outcomes (i.e., purchase intention). A total of 366 local residents were surveyed in Beijing and Shanghai, the two largest metropolitan areas in China. The study results show that brand heritage significantly affects purchase intention both directly and indirectly through brand authenticity and nostalgic experiences. The findings of this study provide important insights into how to increase restaurant patrons' perceived brand authenticity and purchase intention.

show abstract

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Developing a brand heritage model for time-honoured brands: extending signalling theory

Song

Kim

2021

Current Issues in Tourism

View full text Add to dashboard Cite

show abstract

“…This study focuses on the development of timehonored brand image and the characteristics of visual image performance in different stages of development, and focuses on the analysis of these characteristics. However, future research may not only be limited to samples of time-honored catering brands but also attempt to study traditional catering enterprises [11]. Therefore, establishing a strong brand image is inevitable to ensure the overall organizational success [12].…”

Section: Discussionmentioning

confidence: 99%

Research on the Visual Image Design and Communication Studies of China's Time-Honored Brands

Yu¹,

He²,

Ma³

2022

Proceedings of the 8th International Conference on Arts, Design and Contemporary Education (ICADCE 2022)

View full text Add to dashboard Cite

The overarching goal of this article is to conduct specific research on the current status of China's time-honored brands and refer to communication studies as the theoretical support based on the new media era. This study analyzes the visual image of time-honored brands, including brand visual national culture, and brand communication. At the same time, from the perspective of communication, it analyzes the visual image and cultural attributes of old brands and their derivatives. Thus, these studies provide a considerable reference for the brand visual image innovation of Chinese time-honored brands.

show abstract

“…(3) Improving the sustainability of quality and reputation. Customer word-of-mouth plays a key role in brand inheritance and reputation [47,48], especially the CTCBs, its sustainable development mainly depends on the sustainable development of customer's word-of-mouth, such as Lanzhou Noodles, whose strong taste is familiar to people. Therefore, the sustainable development of CTCBs in the area not only relies on signs but also requires the inheritance of culture and craftsmanship to ensure its quality and increase customer's reputation.…”

Section: Discussionmentioning

confidence: 99%

Spatial Distribution and Influencing Factors of Chinese Time-Honored Catering Brands in the Five Northwestern Provinces

et al. 2021

View full text Add to dashboard Cite

The Chinese Time-honored Catering Brands (CTCBs) in the five northwestern provinces are the accumulation of culture in the northwest of China and have precious value. Their formation and development process have their own characteristics and rules. In order to clarify the spatial distribution characteristics and influencing factors of CTCBs in these provinces, this study uses geolocated social media data (the data of the CTCBs’ directory, location, and per capita consumption level), and applies statistical analysis, kernel density analysis, standard deviational ellipse, and buffer analysis to analyze the spatial distribution characteristics and influencing factors of CTCBs in the five northwestern provinces. The results show that: (1) the spatial development intensity of CTCBs is relatively strong in their original place, and their spatial distribution is uneven. The overall distribution is in the northwest-southeast direction, with strong agglomeration, and tends to be scattered in the periphery of the agglomeration area. There are some areas with higher concentrations distributed in the form of patches. (2) The number and spatial distribution of old brands with different grades and tastes have different characteristics. (3) The spatial distribution pattern of CTCBs is formed under a variety of factors, such as historical and traditional culture, regional traffic conditions and urban development patterns, etc.

show abstract

A study on China's time-honored catering brands: Achieving new inheritance of traditional brands

Cited by 41 publications

References 121 publications

Developing a brand heritage model for time-honoured brands: extending signalling theory

Developing a brand heritage model for time-honoured brands: extending signalling theory

Research on the Visual Image Design and Communication Studies of China's Time-Honored Brands

Spatial Distribution and Influencing Factors of Chinese Time-Honored Catering Brands in the Five Northwestern Provinces

Contact Info

Product

Resources

About