Enhancing visit intention in heritage tourism: The role of object‐based and existential authenticity in non‐immersive virtual reality heritage experiences

Atzeni, Marcello; Chiappa, Giacomo Del; Pung, Jessica Mei

doi:10.1002/jtr.2497

Cited by 80 publications

(87 citation statements)

References 96 publications

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“…The connection between object-based authenticity and existential authenticity has been previously explored in many heritage experience-based tourism studies (Kolar and Zabkar 2010 ; Park et al 2019 ; Teng and Chen 2020 ; Zhang and Yin 2020 ), and it has been found that when destinations create good object-based authenticity, they can significantly enhance existential authenticity (Kolar and Zabkar 2010 ; Park et al 2019 ). As tourism and information technology continue to converge, this relationship is also being gradually explored in technology-mediated tourism experiences (Atzeni et al 2022 ; Zhu et al 2022c ). In VR, Atzeni et al ( 2022 ) found existential authenticity is enhanced when VR creates good objective authenticity.…”

Section: Theoretical Background and Hypothesis Developmentmentioning

confidence: 99%

How does celebrity involvement influence travel intention? The case of promoting Chengdu on TikTok

Zhu

Fong²,

Gao

et al. 2022

Inf Technol Tourism

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This study examines the predicting effect of celebrity involvement on destination authenticity (object-based authenticity and existential authenticity) and hence travel intention in the context of TikTok tourism promotional videos. Data collected from 225 survey respondents indicated that celebrity involvement increases perceived destination authenticities (object-based and existential authenticity) and hence travel intention after watching TikTok celebrity videos. Furthermore, destination authenticities mediate the positive relationship between celebrity involvement and travel intention. The findings contribute to knowledge about social media marketing in tourism literature by blending authenticity theory and celebrity involvement in the context of TikTok celebrity promotions. Meaningful implications are provided for destination marketers.

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Section: Theoretical Background and Hypothesis Developmentmentioning

confidence: 99%

How does celebrity involvement influence travel intention? The case of promoting Chengdu on TikTok

Zhu

Fong²,

Gao

et al. 2022

Inf Technol Tourism

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“…Previous researchers successfully utilized the S-O-R model and found the positive relationships between environmental stimuli and customers’ emotional state in different contexts (e.g. Meng and Choi, 2017; So et al , 2021; Atzeni et al , 2021). The following sections discuss the relationship between the three dimensions of atmospheric factors, monetary value and customers’ perceived enjoyment in the context of peer-to-peer accommodation.…”

Section: Literature Reviewmentioning

confidence: 99%

“…In this model, customers' affective response refers to the organism through which the influence of environmental stimuli on customers' behavioral intentions occurs (e.g. Kim et al, 2020, Atzeni et al, 2021. In the context of the sharing economy, the sharing platform is an attractively innovative trend that has been producing some incredibly practical and broadly desirable products to consumers (Guttentag, 2016).…”

Section: The Relationship Between Customers' Perceived Enjoyment and ...mentioning

confidence: 99%

“…Authenticity is found as the critical motivation of a consumer's choice to stay at an Airbnb instead of a traditional hotel (Li et al, 2019;Lyu et al, 2018). Through the successful application of S-O-R model, prior scholars found authentic experience as the key environmental stimulus which positively affect customers' enjoyment, emotional involvement, and flow state in the context of virtual reality tourism (Kim et al, 2020, Atzeni et al, 2021 or in sharing economy (So et al, 2021). Nevertheless, the influence of authenticity in customers' perceived enjoyment is unknown for Vietnamese Airbnb travelers.…”

Section: 41mentioning

confidence: 99%

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What influences Vietnamese Airbnb travelers’ positive electronic word-of-mouth intentions? An extension of the Mehrabian – Russell model

Doan

Pinto

Silva

et al. 2022

CBTH

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Purpose This study aims to investigate the relationship between environmental stimuli of Airbnb experience, customers’ perceived enjoyment and positive electronic word-of-mouth (eWOM) intentions through an extension of the Mehrabian–Russell model. Design/methodology/approach A quantitative methodology was adopted using a web-based survey. Data were collected from a sample of 162 Vietnamese Airbnb consumers who had stayed at the platform accommodations. A two-stage procedure with the partial least squares approach to structural equation modeling was conducted to evaluate the measurement model and structural model. Findings The results confirmed the significant positive effect of home benefits and social interaction on Airbnb customers’ perceived enjoyment, which subsequently inspires them to develop intentions to spread positive comments toward this platform. Moreover, these relationships remain unchanged among the different groups of customers, except Airbnb travelers with business purposes. Practical implications The findings will provide Airbnb stakeholders in emerging markets with insights into identifying the important environmental factors that are more likely to stimulate consumers’ enjoyment and encourage them to spread positive WOM on social network outlets. Originality/value This research provides a deeper comprehension of Airbnb users’ emotional states and positive eWOM intentions by exploring the possible antecedents. Moreover, to the best of the authors’ knowledge, this is the first study to propose the moderating role of gender, purpose of the trip and type of accommodation in the hypothesized relationships. The contradictory findings of this study also highlight the cultural difference in Airbnb customers’ perception and behavioral intentions.

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“…As explained in Sections 2.1 and 2.3, the awareness of heritage designation as a brand helps in forming an emotional attachment to the site, triggering positive feelings and behaviours [8,46,47]. Existential authenticity is a subjective quality visitors perceive at the site.…”

Section: Hypothesesmentioning

confidence: 99%

The Overlooked Contribution of National Heritage Designation in City Branding and Tourism Management

Dai

Aktürk

et al. 2022

Sustainability

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The designation of cultural heritage, especially the World Cultural Heritage Site, is extensively discussed regarding its impacts on tourism destination branding. However, the impact of the designation(s) of World and/or National Cultural Heritage Site on affective city image and behavioural intention is still under-researched. This study aims to investigate the respective impact of visitors’ awareness of the world and national heritage status on existential authenticity perceived at the heritage site, affective city image, and behavioural intention. The quantitative research method was employed to test the proposed structural model. A structured questionnaire was sent, and 363 valid responses were collected from domestic visitors at the Xiaoling Tomb of the Ming Dynasty, China. The results demonstrate that cultural heritage designation, whether it is a world or a national one, when recognised by domestic visitors, determines the shaping of a positive affective image of the city hosting the heritage site, as well as visitors’ future intentions. However, visitor awareness of the world status and national status does not condition the affective city image and behavioural intentions in the same manner. This research takes the lead to stress the significant role of national heritage status in city branding and urges managerial attention.

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Enhancing visit intention in heritage tourism: The role of object‐based and existential authenticity in non‐immersive virtual reality heritage experiences

Cited by 80 publications

References 96 publications

How does celebrity involvement influence travel intention? The case of promoting Chengdu on TikTok

How does celebrity involvement influence travel intention? The case of promoting Chengdu on TikTok

What influences Vietnamese Airbnb travelers’ positive electronic word-of-mouth intentions? An extension of the Mehrabian – Russell model

The Overlooked Contribution of National Heritage Designation in City Branding and Tourism Management

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