“…Social representations have been used to study knowledge and knowledge production in its various forms (Sammut & Gaskell, 2009), and they have been developed within many fields of social psychology (Farr, 1987;Jodelet, 1991;Moscovici, 2001). Today, the theory of social representations is seen as a "systemic theory," important to the future development of social psychology (Palmonari, 2008) and for brand research (Bodet, Meurgey, & Lacassagne, 2009;Michel, 1999;Tafani, Michel, & Rosa, 2009), market analysis (Baillergeau & Benavent, 2006;Lebrun & Bouchet, 2010), consumption analysis (Gonzalez, Korchia, Menuet, & Urbain, 2009), and transport problems Dickinson & Robbins, 2007, 2009.…”