How CSR Leads to Corporate Brand Equity: Mediating Mechanisms of Corporate Brand Credibility and Reputation

Hur, Won‐Moo; Kim, Hanna; Woo, Jeong

doi:10.1007/s10551-013-1910-0

Cited by 407 publications

(394 citation statements)

References 77 publications

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“…First, the sample was restricted to companies in Spain, which could be seen as a restriction on the generalisability of the results. However, our findings are consistent with the literature and the results of previous studies from non-Spanish samples (Hur et al, 2014;Turyakira et al, 2014), which clearly supports the validity of the present results for companies outside Spain. Second, the technique used to validate the proposed model -structural equation modelling -is a limitation because it assumes the linearity of the relationships between the latent variables (Castro & Roldán, 2013).…”

Section: Discussionsupporting

confidence: 93%

“…These firms also seek to promote social responsibility (Prado-Lorenzo, Gallego-Álvarez, García-Sánchez, & Rodríguez-Domínguez, 2008) since investment in CSR initiatives can be a source of competitive advantages (Apospori, Zografos, & Magrizos, 2012). These strategies are a way to improve the economic performance of companies (Hur, Kim, & Woo, 2014).…”

Section: Introductionmentioning

confidence: 99%

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Impacts of the CSR strategies of technology companies on performance and competitiveness

Conesa

Peñalver

Nieto

2017

TMS

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This study used structural equation modelling to analyse and investigate the adoption of corporate social responsibility (CSR) strategies by the Spanish technology industry and the impacts of these strategies on technology companies' performance and competitiveness. The research was conducted using a survey of companies located in Spanish science and technology parks. The analyses' results reveal positive, direct and statistically significant relationships between companies' CSR strategies and competitiveness and between their competitiveness and performance. In addition, the results show that competitiveness is a mediating variable in the relationship between CSR strategies and technology companies' performance.Keywords: Corporate social responsibility, technological company, competitiveness, performance. RESUMENEn este artículo se propone un modelo de ecuaciones estructurales para estudiar la adopción de una estrategia empresarial basada en la Responsabilidad Social Corporativa (RSC) en la industria tecnológica española y cómo dicha estrategia puede influir sobre la competitividad y el desempeño económico (performance). El estudio se llevó a cabo en empresas ubicadas en Parques Científicos y Tecnológicos españoles mediante una encuesta. Los resultados del modelo revelan que existe una relación positiva, directa y estadísticamente significativa entre la estrategia de RSC y la competitividad y entre ésta última y el performance. Además, se establece que la competitividad es una variable mediadora en la relación entre la estrategia de RSC y el Performance de la empresa tecnológica.

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Section: Discussionsupporting

confidence: 93%

Section: Introductionmentioning

confidence: 99%

Impacts of the CSR strategies of technology companies on performance and competitiveness

Conesa

Peñalver

Nieto

2017

TMS

View full text Add to dashboard Cite

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“…First, while the fact that the sample is restricted to companies in Spain could be seen as a lack of generalizability of the results, it is also true that our results are consistent with the literature and the results of previous studies from no Spanish samples (e.g. Turyakira et al, 2014;Hur et al, 2014) which clearly supports the validity of our results beyond the Spanish borders. In addition, this study has an associative modeling approach, since it will be directed towards the prediction of causality.…”

Section: Discussionsupporting

confidence: 87%

“…Currently, there is a growing number of Spanish companies that believe they should contribute to sustainable development through the planning operations in order to promote economic growth and increasing its productivity and competitiveness while ensuring the protection of the environment and promoting social responsibility, and thus fulfilling the general interests (Prado-Lorenzo, GallegoÁlvarez, García-Sánchez & Rodriguez-Dominguez, 2008) of the society, since investment in CSR initiatives can be a source of competitive advantage (Apospori, Zografos & Magrizos, 2012) and a way to improve the economic performance of companies (Hur, Kim & Woo, 2014).…”

Section: Introductionmentioning

confidence: 99%

CSR and technology companies: A study on its implementation, integration and effects on the competitiveness of companies

Conesa

Nieto

Peñalver

2016

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“…Though the results suggest a positive relationship, we cannot conclude that an increase in corporate reputation of a firm, performance (in terms of PB ratio, ROCE and net profit) tends to improve. Good corporate reputation is significant as it provides competitive advantage (Chun 2005;Hur et al 2014) signifying that firms with good reputation are capable of superior profits in the long run. However, this study failed to find statistically significant relationship between reputation and financial performance.…”

Section: Resultsmentioning

confidence: 99%

Impact of corporate social responsibility intensity on corporate reputation and financial performance of Indian firms

Pradhan¹

2016

Business: Theory and Practice

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The rising importance of CSR over the last few decades has stirred the interest of academia and corporate on the subject. CSR attracted attention in the Indian context with the implementation of the Companies Bill, 2013, which mandated firms to invest 2 per cent of their net profits in social activities. The linkages between CSR and profitability using factors such as corporate reputation, competition intensity, and advertising have been tested in the developed countries. These linkages have sparsely been tested in emerging economies such as India, which motivated me to conduct this study. Neville et al. (2005) proposed a theoretical model integrating stakeholders, and internal and external factors influencing the CSR-FP relationship. This study modified and used Neville's et al. (2005) model to test the proposed linkage in the Indian context. Structural Equation Modeling revealed a significant relationship between CSR Intensity and corporate reputation; significant role of social initiative and corporate strategy fit in enhancing the corporate reputation of a firm; and a significant role of advertising and promotion in enhancing corporate reputation. Other variables such as competitive intensity, supplier power, customer power and employee power were found to have no significant role on the proposed relationships.

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How CSR Leads to Corporate Brand Equity: Mediating Mechanisms of Corporate Brand Credibility and Reputation

Cited by 407 publications

References 77 publications

Impacts of the CSR strategies of technology companies on performance and competitiveness

Impacts of the CSR strategies of technology companies on performance and competitiveness

CSR and technology companies: A study on its implementation, integration and effects on the competitiveness of companies

Impact of corporate social responsibility intensity on corporate reputation and financial performance of Indian firms

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