The article presents a theoretical model of the entrepreneur's capacities and their influence on business performance. Starting from the traditional theory of dynamic capacities, those related to entrepreneurship and/or that influence the entrepreneur's capacities are identified, determining factors such as training, experience and confidence. In addition, other factors such as the environmental and institutional environment have been taken into account as they affect the entrepreneurship. For this purpose, a study was carried out with the Smart PLS software in a sample of companies in the tourism sector in the Mar Menor Region (Spain). An essential factor in the development of entrepreneurship in the region is the sustainability of the coastal lagoon. Some considerations are obtained from the study of the factors that determine the model of capacities, in which the confidence of the entrepreneur and the environmental sustainability, exert a positive and significant influence in the business performance. Furthermore, among the mentioned capacities of the entrepreneurial influence, experience and trust are the ones that most influence the success of the tourism business.
This study used structural equation modelling to analyse and investigate the adoption of corporate social responsibility (CSR) strategies by the Spanish technology industry and the impacts of these strategies on technology companies' performance and competitiveness. The research was conducted using a survey of companies located in Spanish science and technology parks. The analyses' results reveal positive, direct and statistically significant relationships between companies' CSR strategies and competitiveness and between their competitiveness and performance. In addition, the results show that competitiveness is a mediating variable in the relationship between CSR strategies and technology companies' performance.Keywords: Corporate social responsibility, technological company, competitiveness, performance.
RESUMENEn este artículo se propone un modelo de ecuaciones estructurales para estudiar la adopción de una estrategia empresarial basada en la Responsabilidad Social Corporativa (RSC) en la industria tecnológica española y cómo dicha estrategia puede influir sobre la competitividad y el desempeño económico (performance). El estudio se llevó a cabo en empresas ubicadas en Parques Científicos y Tecnológicos españoles mediante una encuesta. Los resultados del modelo revelan que existe una relación positiva, directa y estadísticamente significativa entre la estrategia de RSC y la competitividad y entre ésta última y el performance. Además, se establece que la competitividad es una variable mediadora en la relación entre la estrategia de RSC y el Performance de la empresa tecnológica.
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