How consumers value online personalization: a longitudinal experiment

Pechpeyrou, Pauline de

doi:10.1108/17505930910945723

Cited by 11 publications

(4 citation statements)

References 58 publications

(66 reference statements)

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“…Previous studies have shown that personalized recommendations have a significant role in influencing consumer decision-making [68,69]. Personalized recommendations are more easily accepted by consumers than non-personalized re-suggestions (i.e., recommendations generated without regard to consumer preferences) [70], resulting in more clicks than random recommendations [71], and having higher user ratings than random recommendations [72]. In mobile commerce, they also bring a significant increase in pageviews/sales and total sales [73].…”

Section: Personalized Recommendation Cues and Consumer-perceived Valuementioning

confidence: 99%

The Effects of Online Shopping Context Cues on Consumers’ Purchase Intention for Cross-Border E-Commerce Sustainability

et al. 2019

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China is currently the world’s largest cross-border e-commerce purchaser and destination country. Therefore, how to promote consumer online shopping is the most important goal for cross-border e-commerce sustainability. Meanwhile, the previous research has not empirically verified the precise effect of online shopping context and perceived value on consumers’ cross-border online purchase intention. To address this gap, this study analyzes the online shopping context that determines consumers’ purchase intention and innovatively identifies four cues that promote this consumption behavior in cross-border e-commerce, such as online promotion cues, content marketing cues, personalized recommendation cues, and social review cues. It proposes a theoretical model based on cue utilization theory and stimulus-organism-response model, which introduces this four cues and brand familiarity in analyzing the effects on consumers’ purchase intention in cross-border online shopping (CBOS). In addition, the paper examines the mediating role of perceived functional value and perceived emotional value. Survey data collected 372 cross-border online consumers from China and the PLS-SEM method was used to empirically test the proposed model. The results show that these four cross-border online shopping context cues have a significantly positive impact on consumers’ purchase intention. Brand familiarity has significantly negative moderating effects between the four cues and the perceived functional value, while brand familiarity also negatively moderates the relationship between online promotion cues, social review cues, and perceived emotional value, respectively.

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Section: Personalized Recommendation Cues and Consumer-perceived Valuementioning

confidence: 99%

The Effects of Online Shopping Context Cues on Consumers’ Purchase Intention for Cross-Border E-Commerce Sustainability

et al. 2019

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“…Studies that focus on online store functionality evaluate online stores from the perspective of convenience [17,21,108,144,150,154,159,160], customization [17,161,162,163,164], technical adequacy [77,144,165], usability [166,167,168], interactivity [12,17,69,169,170], fulfillment [87,171], efficiency [171], complexity [172], navigation [147] and transaction speed [150,160] and education and entertainmentfocused in-store events [173]. It was found that when consumers find the online transaction completion process as inconvenient, they are more likely to abandon the online shopping cart [160].…”

Section: Online Vendor / Store Related Studiesmentioning

confidence: 99%

Behavioral Issues in B2C E-commerce

Huseynov

Yıldırım

2016

Information Development

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B2C e-commerce is one of the fastest growing industries worldwide. A lot of studies were carried out by both scholars and practitioners in order to assess online consumers’ behavioral issues in B2C e-commerce platforms. This paper aims to organize and classify the accumulated literature on B2C e-commerce in order to determine less-researched areas and provide future research directions. For that purpose 208 peer-reviewed articles from 71 journals published between 2005 and 2014 were retrieved and analyzed. The findings of the studies are discussed within the scope of developed framework.

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“…These items are included in Table I. The Chen and Wells scale has been used in several studies either as originally written (Chiagouris et al, 2008;McMillan et al, 2003) or in a modified format (Ko et al, 2005;Lee et al, 2004;Oyedele and Minor, 2011;Pechpeyrou, 2009). As part of their research effort, Chen and Wells (1999) concluded that three factors were useful predictors of A ST .…”

Section: Evaluating Measures Of Attitudementioning

confidence: 99%

Plenty of attitude: evaluating measures of attitude toward the site

Boostrom

Balasubramanian

Summey

2013

Journal of Research in Interactive Marketing

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Purpose -Researchers often attempt to assess how different features and content will improve the experience of web site users. One assessment technique is to measure the attitude toward the site. A common version of this measure is the Chen and Wells attitude toward the site scale. The purpose of this paper is to determine if there is a difference in performance between that scale and the less used Bruner and Kumar scale so that researchers might use the better of the two related, but different, published scales. Design/methodology/approach -Analysis is done on survey data from an experiment utilizing three different experimental groups that all completed surveys with both the Chen and Wells and the Bruner and Kumar attitude toward the site scales. Scales are assessed for loading and reliability, as well as measures compared for equivalence within groups and used within partial least squares (PLS) models to compare overall model fit. Findings -In all tests, the Bruner and Kumar scale is better than, or equivalent to, the Chen and Wells scale in each comparison.Research limitations/implications -The research implication is that the Bruner and Kumar scale would be a better choice when selecting scales for future research projects. Originality/value -Although Bruner and Kumar had previously performed comparisons of the two scales, in a follow-up article, this is the first paper to compare the two scales between three different groups and demonstrate how the two different scales would perform within the same conceptual model using PLS structural equation modeling. It will help researchers select the best scale for attitude toward the site.

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How consumers value online personalization: a longitudinal experiment

Cited by 11 publications

References 58 publications

The Effects of Online Shopping Context Cues on Consumers’ Purchase Intention for Cross-Border E-Commerce Sustainability

The Effects of Online Shopping Context Cues on Consumers’ Purchase Intention for Cross-Border E-Commerce Sustainability

Behavioral Issues in B2C E-commerce

Plenty of attitude: evaluating measures of attitude toward the site

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