Behavioral Issues in B2C E-commerce

Huseynov, Farıd; Yıldırım, Sevgi Özkan

doi:10.1177/0266666915599586

Cited by 19 publications

(20 citation statements)

References 206 publications

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“…Relatedly, a more specific definition of e-commerce is provided by Turban, King, Lee, Liang and Turban (2010) who state that "e-commerce is the process of buying, selling, transferring and exchanging products and/or information using computer networks mainly the Internet and Intranets." This is in line with Huseynov & Yildirim (2016) who define e-commerce as the process of conducting businesses through computer networks. Hence, e-commerce is about firms conducting business while utilizing a network of ICT, particularly the internet.…”

Section: Introduction and Problem Statementsupporting

confidence: 83%

E-Commerce Adoption and Growth of SMEs in Uganda

Ibrahim¹,

Turyakira²,

Katumba³

2018

IJBM

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Information and communication technologies (ICT), particularly e-Commerce, are considered very important to the growth and competitiveness of businesses globally. SMEs too need to embrace innovative e-commerce strategies if they are to stay competitive, profitable and successful in local and global markets. Increased use of the Internet offers potential benefits to SMEs, such as cost reduction, improved operational efficiencies, access to new customers and enhanced business growth. However, SMEs, particularly in Uganda, have generally been slow in adopting e-commerce. Empirical research into the challenges SMEs in Uganda face in adopting electronic commerce is also limited. This study sought to explore the factors affecting e-commerce adoption among SMEs; and to establish the influence of e-commerce adoption on SMEs’ growth in Uganda. A structured, self-administered questionnaire was used to collect data from 172 owners/managers of SMEs in the Kampala District in Uganda. The empirical results of this study indicate that e-commerce adoption significantly influence the growth of SMEs.

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Section: Introduction and Problem Statementsupporting

confidence: 83%

E-Commerce Adoption and Growth of SMEs in Uganda

Ibrahim¹,

Turyakira²,

Katumba³

2018

IJBM

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“…Liu, Li, Peng, Lv, & Zhang, 2015;Nakano & Kondo, 2018;Pandey, Chawla, & Venkatesh, 2015;Swinyard & Smith, 2003;Ye, Li, & Gu, 2011) were conducted and the results showed that a general consumer audience is composed of different consumer groups with different psychographic and behavioral characteristics. Despite the common agreement on the existence of different online consumer typologies, extensive literature review showed that while accessing consumers' behaviors in online shopping platforms, most of the existing studies ignored this fact (Huseynov & Yıldırım, 2016a). Therefore, the general conclusions made by these studies about consumers' behaviors, attitudes, and decision-making processes might not be valid for broad online consumer audience and might not reflect actual behavior of different consumer segments.…”

Section: Introductionmentioning

confidence: 99%

“…Therefore, a great deal of researches (Ariffin, Mohan, & Goh, 2018;Changchit, Cutshall, Lonkani, Pholwan, & Pongwiritthon, 2018;Chiu, Wang, Fang, & Huang, 2014;R. Davis, Lang, & Diego, 2014;Dwivedi, Rana, Jeyaraj, Clement, & Williams, 2017;Fortes & Rita, 2016;Huseynov & Yıldırım, 2016a; Y. J. Lim, Osman, Salahuddin, Romle, & Abdullah, 2016;Pappas, Kourouthanassis, Giannakos, & Chrissikopoulos, 2017;Pelaez, Chen, & Chen, 2019;Smith et al, 2013;O.…”

Section: Introductionmentioning

confidence: 99%

Online Consumer Typologies and Their Shopping Behaviors in B2C E-Commerce Platforms

Huseynov

Yıldırım

2019

SAGE Open

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Consumer behavior in e-commerce platforms is one of the extensively researched area. Numerous studies in this field assessed consumer online shopping behavior from various aspects. However, literature review showed that most of the conducted studies do not carry out market segmentation analysis while accessing shopping behavior of online consumers. Therefore, the general conclusions made by these studies about consumer attitude, behavior, and decision-making process might not reflect actual behaviors of different consumer segments. In contrast to previous studies, this study initially carried out psychographic market segmentation analysis and found four different online consumer segments. Later, shopping behavior of each determined segment was assessed by using the developed behavior evaluation model. Findings of this study provide important information to e-retailers about the behavioral characteristics of each consumer segment. E-retailers can utilize this study findings to effectively allocate their marketing resources and design more successful marketing mix for each consumer segment.

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“…The B2B e-commerce model enables companies to use Internet-enabled technologies or applications to buy and sell goods, as well as share information with their business partners (Sila, 2015). The B2C e-commerce model enables businesses to provide goods and services to individual consumers through the Internet (Masoud, 2013;Huseynov & Yildirim, 2016). Examples of B2C activities include online shopping, Internet banking, and online travel services (Huseynov & Yildirim, 2016).…”

Section: E-commerce Business Models and Trendsmentioning

confidence: 99%

“…The B2C e-commerce model enables businesses to provide goods and services to individual consumers through the Internet (Masoud, 2013;Huseynov & Yildirim, 2016). Examples of B2C activities include online shopping, Internet banking, and online travel services (Huseynov & Yildirim, 2016). Whereas B2B e-commerce transactions are between businesses entities, B2C e-commerce transactions are between a firm and the firm's customers.…”

Section: E-commerce Business Models and Trendsmentioning

confidence: 99%

Influence of E-Commerce on Enterprises’ Brand in Developing Countries. A Case Study of Small to Medium Enterprise (SMEs) in Zimbabwe

2020

JESD

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Currently, most small businesses use e-commerce as a marketing tool and attach great importance to exchanging information and information about products and services. This study shows that improving internal efficiency and increasing communication are the main benefits of e-commerce for small businesses. By increasing the exchange of information, companies can cover a much larger customer area and attract new customers. Because they are aware of product characteristics, customers are happier and ready to give orders. This study shows that companies are changing a new way of finding customers that will allow them to reduce their advertising costs. At the same time, businesses are experiencing cost savings through better stagnated business. The main obstacles for small businesses are the lack of innovative culture and knowledge. Although some companies still consider the most important cost factor, this is due to the lack of understanding of e-commerce and positive effects. This in turn will lead to an end to the lack of conformity or innovation process. Another major obstacle is the lack of customer demand. In addition, the study shows that many small businesses do not benefit from these improvements, given the nature of the companies or markets that do not promote the innovation process. The results of the study showed that although access to finance could have a positive impact on SME performance, it was not fully exploited for Zimbabwe SMEs. Banks should therefore improve their lending conditions, collateral requirements and the number of years in order to improve performance. The survey results showed that management skills can have a positive and significant impact on the performance of SMEs, but only a small proportion of companies have embraced them.

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Behavioral Issues in B2C E-commerce

Cited by 19 publications

References 206 publications

E-Commerce Adoption and Growth of SMEs in Uganda

E-Commerce Adoption and Growth of SMEs in Uganda

Online Consumer Typologies and Their Shopping Behaviors in B2C E-Commerce Platforms

Influence of E-Commerce on Enterprises’ Brand in Developing Countries. A Case Study of Small to Medium Enterprise (SMEs) in Zimbabwe

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