The Effects of Online Shopping Context Cues on Consumers’ Purchase Intention for Cross-Border E-Commerce Sustainability

Xiao, Liang; Guo, Feipeng; Yu, Feihong; Liu, Shengnan

doi:10.3390/su11102777

Cited by 126 publications

(140 citation statements)

References 93 publications

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“…While a variety of environmental elements can be considered as external stimuli, experiential elements can act as environmental stimuli, that can elicit tourists' internal states and ultimate behavior. The S-O-R model has been applied in many fields, including retail [33,34] and online consumer behavior [35,36]; however, its application to behavioral intentions based on MTEs in tourism is lacking. Therefore, the model is applied in the present study to capture Chinese outbound tourists' behavioral motivations by examining the relationships among MTEs (S), tourists' internal states, i.e., the "fun" emotion (O), and their subsequent behavioral response, i.e., their recommendation and revisit intentions (R).…”

Section: S-o-r Modelmentioning

confidence: 99%

Make It Memorable: Tourism Experience, Fun, Recommendation and Revisit Intentions of Chinese Outbound Tourists

2020

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Due to the fact that Chinese tourists are becoming the main players in the international tourism market, with large growth potential, this research empirically identifies the psychological factors that affect Chinese outbound tourists’ memorable tourism experiences (MTEs), and investigates the relationships among MTEs, the “fun” emotion, and their recommendation and revisit intentions based on the stimulus–organism–response (S-O-R) model. In addition, the moderating role of perceived risk between the causal relationships among the “fun” emotion and recommendation and revisit intentions is identified. A total of 560 survey participants who had experienced overseas tourism in the last two years were selected as the target population, and the data from 413 valid surveys were empirically analyzed via structural equation modeling (SEM). Chinese outbound tourists’ MTEs, such as hedonism, novelty, meaningfulness, and social interaction, are found to positively influence their experience of the “fun” emotion, such as emotional spark and flow. Additionally, it is found that when Chinese outbound tourists have achieved a high level of the “fun” emotion, their intentions to recommend and revisit their destination will be stronger. In addition, perceived risk is found to have a negative moderating role in the causal relationships among emotional spark and recommendation and revisit intentions, and also has negative moderating effects on the causal relationship between flow and recommendation intentions. This study provides important practical insights for how international tourist destination marketers and managers provide Chinese tourists with MTEs, and how to elicit the “fun” emotion and loyalty behaviors from Chinese tourists via the investigation of the mechanism of MTEs, fun, and recommendation and revisit intentions. It is also found that it is beneficial for international tourist destination managers to lower the level of tourists’ perceived risk to improve tourists’ recommendation and revisit intentions. These findings can aid in the development of more effective strategies to increase the market share and the international competitiveness of destinations.

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Section: S-o-r Modelmentioning

confidence: 99%

Make It Memorable: Tourism Experience, Fun, Recommendation and Revisit Intentions of Chinese Outbound Tourists

2020

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“…-Green-grade cosmetics cause little skin irritation PSV -Using Green-grade cosmetics would make a good impression on other people. [107,108] -Using Green-grade cosmetics would improve the way I am perceived.…”

Section: Pfvmentioning

confidence: 99%

“…It is inductively inferred that the broader meaning of the term "green" in an intuitive sense based on respondents' life experiences acted as an important signal, and it had an important influence on the purchase intention of green-grade cosmetics. In other words, it is assumed that the word "green" and its color image acted as an environmental stimuli leading to emotional response, based upon stimulus-organism-responses (SOR) theory; "green" as an environmental stimulus (S) called emotional reactions (O), which in turn derived consumers' purchase intention (R) [103,107,121].…”

Section: Theoretical Implicationsmentioning

confidence: 99%

“…Note: ISS-involvement in skin safety; TDSL-trust in domain specific information; BL-brand loyalty; PEV-perceived emotion value; PSV-perceived social value; PI-purchase intention. The measurement items of PEV are as follows; PEV1: green-grade cosmetics would make me feel good; PEV2: I want to use green-grade cosmetics; PEV3: green-grade cosmetic product is the one that I would enjoy [107,108].…”

Section: Conflicts Of Interestmentioning

confidence: 99%

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Effect of Trust in Domain-Specific Information of Safety, Brand Loyalty, and Perceived Value for Cosmetics on Purchase Intentions in Mobile E-Commerce Context

Choi

Lee

2019

Sustainability

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In 2016, the safety issues of humidifier disinfectants and some other safety incidents in personal cares caused chemical phobia syndrome in the Korean society. This series of events has created a trend for cosmetic consumers to undermine brand confidence and to self-check the safety of commercial cosmetic formulations through mobile apps. The purpose of this study is to examine the influence of trust in domain specific information on the safety rating of cosmetic ingredients on the perceived value and the purchase intention of the cosmetics. The results of structural equation modeling showed that involvement of skin safety (ISS) had a positive effect on trust in domain specific information on safety (TDSI) and brand loyalty (BL). TDSI showed a positive effect on the perceived safety value (PFV) and the perceived social value (PSV), and BL had a positive effect on the PSV. ISS, TDSI, and PSV had a positive effect on the purchase intention (PI) of green-grade cosmetics (GGC). As hypothesized, BL had an adverse effect on PI of GGC. Given the results, utilizing the signal of the domain specific information may be recommended to new entrants to the cosmetic business or manufacturers with relatively weak brand power.

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“…There are several empirical studies nowadays regarding the cross-border e-business [4,28,29] and continuance intention [11,26,30], but little is known about the factors affecting consumers' continuance intention in the cross-border e-business context. The purpose of this research is to identify and assess the factors that impact consumers' sustainable cross-border online continuance purchase intention.…”

Section: Introductionmentioning

confidence: 99%

Investigating the Impact of Critical Factors on Continuance Intention towards Cross-Border Shopping Websites

2019

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With the intensification of globalization and the widespread adoption of the internet, cross-border e-commerce has become a popular way of shopping. In order to investigate the sustainable development of the cross-border online purchase intention, we propose the framework that uses electronic word of mouth, perceived value, website design quality, trust, perceived risk and the uncertainty avoidance index as the exogenous variables, which influenced the continuance intention towards cross-border shopping and was mediated by the satisfaction of the customers. The results showed: (1) Among all the suggested independent variables, electronic word of mouth, website design quality, trust and the uncertainty avoidance index significantly predicted the satisfaction of the customers; (2) Customer satisfaction towards the websites significantly predicted the continuance intention of users. A detailed explanation of the results and implications for the theoretical and managerial implications for practitioners and academic researchers in the sustainable promotion and development of e-commerce is discussed.

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The Effects of Online Shopping Context Cues on Consumers’ Purchase Intention for Cross-Border E-Commerce Sustainability

Cited by 126 publications

References 93 publications

Make It Memorable: Tourism Experience, Fun, Recommendation and Revisit Intentions of Chinese Outbound Tourists

Make It Memorable: Tourism Experience, Fun, Recommendation and Revisit Intentions of Chinese Outbound Tourists

Effect of Trust in Domain-Specific Information of Safety, Brand Loyalty, and Perceived Value for Cosmetics on Purchase Intentions in Mobile E-Commerce Context

Investigating the Impact of Critical Factors on Continuance Intention towards Cross-Border Shopping Websites

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