Hotel Selection Criteria of Solo Traveling Females

Abstract

Consumers use online e-reviews as a popular tool for information and obtaining guidance. E-reviews have therefore become an important barometer in conducting product evaluations, and more importantly, to make purchasing decisions. This includes decisions about hotel selection. For hospitality industry marketers, the information in e-reviews is particularly important in translating and understanding consumer-specific needs. The current study brings valuable awareness to the limited academic research into hotel selection criteria among solo-traveling females. TripAdvisor’s top 25 list of cost-efficient hotels worldwide received 345 total consumer reviews. Noteworthy findings of the current study show unique selection criteria considered important to the solo traveling female including a hotel-provided cell phone programmed with emergency local contact information, and a nearby or on-premise automated teller machine. Study results also indicate that stewardship service, such as intimate and personalized hotel staff who “go the extra mile” is an important selection criterion. Also discussed are research limitations and implications.

The psychology of vacationers’ hotel brand choice in a post-pandemic world

“…This would support the moderating effect of age in our research framework. Nonetheless, our findings regarding the moderating role of gender contradict previous studies (Herjanto et al, 2020; Khan et al, 2020) which accentuated the different responses depending on gender.…”

“…Likewise, the disparity of hotel selection attributes by gender were frequently examined (Gumaste et al, 2019; Josiam et al, 2017). Herjanto et al (2020) discovered the unique criteria that solo female travelers consider important in hotel selection. Moreover, gender is also regarded as an determining moderator in the development of brand loyalty.…”

A systematic review on halal cosmetic consumption: application of theory method context – attributes decision outcome framework

“…The first step is identification: Their research process began by identifying the source type, quality and relevance, search period and keyword. Following Herjanto and Franklin (2019) and Herjanto et al ’s (2020a systematic review footsteps, the authors used Google Scholar search engine as the primary tool to identify relevant literature. Google Scholar allows researchers to access more comprehensive academic journal coverage (Jusco, 2008) from various databases (Falagas et al , 2008).…”

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“…As a result, 52 articles from 18 journals were included and coded. Following Herjanto et al ’s (2017, 2020b) coding guidelines, two authors who are experts in consumer behavior and systematic review read and reread these articles thoroughly and independently to understand the content of the articles and to code them in categories aligned with the SPAR-4-SLR (who, what, when, where, why and how) framework.…”