A systematic review on halal cosmetic consumption: application of theory method context – attributes decision outcome framework

Abstract

Purpose This study aims to offer a holistic halal cosmetic consumption framework by describing the current knowledge about halal cosmetics and presenting new directions for future research. Design/methodology/approach The theory, method and context–attributes, decision and outcome systematic review framework was used in this study. This study addresses the halal cosmetics literature published in the Scopus database: nonpredatory journals between 2010 and 2021. Findings This study found seven antecedent categories that affect four halal cosmetics consumption decisions. Those decisions led to three outcomes. In addition, behavioral theories were identified as the most frequent theory used to explain this phenomenon in personal and business settings. Originality/value To the best of the authors’ knowledge, this is the first systematic review of halal cosmetics consumption. This study explores the relevant theories, contexts, methods, antecedents and consumer decisions. Therefore, this study offers important insights into this phenomenon.

Halal cosmetics: a technology-empowered systematic literature review

“…In addition, previous studies have demonstrated that TPB was developed to explain generic human behaviour (Sun, 2020), it is based on cognitive processing and motivation of an individual prior to engaging in a particular behaviour is not investigated (Khan et al, 2021). Herjanto et al (2023) proposed the application of neuromarketing theory JIMA 15,7 for more in-depth comprehension of halal cosmetics. To extend this important line of inquiry, this review suggests future researchers to adopt, adapt, and develop new theories about halal cosmetics.…”

“…As such, the Halal cosmetics sector has expanded rapidly, becoming one of the fastest-growing sectors in the global halal industry (DinarStandard, 2022). Consequently, it has been recognized as a key driver of economic growth and sustainability (Ali et al , 2019; Herjanto et al , 2023; Masood and Zaidi, 2021; Mustafar et al , 2018). The market for halal cosmetics has grown tremendously, with the market currently valued of US$70bn and expected to grow to US$93bn by 2025 (DinarStandard, 2022).…”

“…While there are several summarize the extant literature on halal cosmetics (Ali et al , 2016; Azmi et al , 2021; Herjanto et al , 2023; Isa et al , 2023; Suryani et al , 2022; Zakaria et al , 2022), each of these studies has its own limitation. For example, Ali et al (2016) explored 18 studies on halal cosmetics consumption that limited to three countries between 2013 and 2016, while Isa et al (2023) presented a systematic literature review of 14 studies published between 2016 and 2011 by using the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) framework and discussion confined to the influence of marketing stimulus on consumers’ purchase intention for halal cosmetics, where the presented findings appeared generalized and lack of breadth and depth due to small sample size limits (Agbo et al , 2021; Kumar et al , 2022; Paul et al , 2021).…”

“…These limitations could result in overlapping of article results (Klarin, 2019) and lack of rigor and reliability in their review (Kraus et al , 2022; Paul et al , 2021). More recently, a content analysis conducted by Herjanto et al (2023), using the ADO-TCM (antecedents, decisions, outcomes – theories, contexts, methods) organizing framework to quantify content in halal cosmetics literature. However, there is main constrain in theoretical implications, which it also solely focused on the consumption of halal cosmetics.…”

Identification of Acid Red 73 (CI 27290) in Cosmetic Hair Dye Preparations by High-Performance Liquid Chromatography – Photo Diode Array

“…Often circulating cosmetics are found to include active ingredients [10][11][12][13][14]. Behavior Indonesian people, in particular teen chasing style life instant viewed by the manufacturer cosmetics as an opportunity to create products instantly without notice security of the resulting product [15][16][17][18][19][20][21].…”