“…Despite the unique goals and motivations of nonprofits compared with organizations in other sectors, prior studies on nonprofit innovation overwhelmingly applied predefined conceptualizations of innovation from the business literature to nonprofit organizations seeking survival and fulfillment of their social missions (Choi, 2014; Freedman & Lin, 2018; Jaskyte, 2011, 2013, 2015; Jaskyte & Lee, 2006; Weerawardena & Mort, 2012; Wemmer & Koenigstorfer, 2016). Applying the for-profit version of innovation that emphasizes profit maximization and competitive advantage to nonprofits may not adequately capture their general motivations of not only surviving but also working toward social goals (Edwards-Schachter, Matti, & Alcántra, 2012; Phillips, Lee, Ghobadian, O’Regan, & James, 2015; Westley, Antadze, Riddell, Robinson, & Geobey, 2014).…”