Historical Research in the <i>Journal of Macromarketing</i>, 1981–2005

Jones, D.G. Brian; Shaw, Eric H.

doi:10.1177/0276146706290922

Cited by 40 publications

(38 citation statements)

References 95 publications

(117 reference statements)

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“…Frequency. Exploring the frequency of which religion-related articles appear in JMK is insightful from an evolutionary perspective, in line with Jones and Shaw's (2006) review of historical research in the Journal of Macromarketing. Frequency analysis provides a snapshot of how religion-related scholarship in JMK has progressed since the journal's introduction in 1981.…”

Section: Methodsmentioning

confidence: 79%

Religion-Related Research in the Journal of Macromarketing, 1981-2014

Drenten

McManus

2016

Journal of Macromarketing

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This study provides a review of religion-related research published in the Journal of Macromarketing (JMK) from 1981 to 2014. A systematic review of the journal identifies 19 key articles at the intersection of religion and macromarketing. Both quantitative and qualitative approaches are utilized to review this body of work in terms of frequency, content, methodology, and authorship. Results reveal four categories of religion-related research in JMK: 1) the impact of religion on macromarketing issues, 2) the impact of macromarketing issues on religion, 3) religion as a theoretical perspective, and 4) religious groups/individuals as a research context. Opportunities for future research on macromarketing and religion are discussed.The Journal of Macromarketing (JMK) has a long, rich tradition of publishing research that "examines important social issues, how they are affected by marketing, and how society influences the conduct of marketing," according to its stated mission. Religion constitutes one of the world's most important social issues, unique in its cognitive, emotional, motivational, and behavioral aspects. Since its inception in 1981, JMK has supported the inclusion and consideration of religion in understanding the macromarketing landscape. The purpose of this paper is twofold. First, we aim to gain insight into and appreciation of how Journal of Macromarketing has shaped to our understanding of macromarketing and religion. Second, the review reveals areas in which scholarship is lacking at the intersection of macromarketing and religion. Following in the path of Jones and Shaw (2006), this literature review focuses specifically on JMK, examining 34 years of religion-related research in the journal in an effort to contextualize the contributions made in this current special issue on Religion and Macromarketing.Religion provides a unique theoretical and substantive perspective in the field of macromarketing. Religion and the market have been indelibly linked throughout history: in the agoras of Plato's Republic and the quest for the 'good life'; in the Holy Bible's pro-trade commandment of "thou shall not steal"; in the modern debate regarding 'religious freedom' for 21 st century corporations. As Mittelstaedt (2002) states, "religion affects (1) what we trade, (2) how we trade, and (3) when and where trade occurs" (p. 7). Around the world, market systems are reciprocally shaped by the religion. Religion-related holidays can promote consumption (e.g., shopping for Christmas gifts) or restrict consumption (e.g., fasting during Yom Kippur). Religion-related values can drive advertising imagery and market regulations (e.g., alcohol advertisements banned in Saudi Arabia). Religion-related norms can predict product viability in a market (e.g., beef and pork are not offered at McDonald's in India). Religions themselves have become increasingly commercialized in the modern marketplace with the increasingly popularity of religion-related spokespersons (e.g., Christian televangelist Joel Osteen) and the marketing ...

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Section: Methodsmentioning

confidence: 79%

Religion-Related Research in the Journal of Macromarketing, 1981-2014

Drenten

McManus

2016

Journal of Macromarketing

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“…The historical training these scholars received provided them with an exceptional and unique perspective on sport management. Historical training and research also provides scholars today an exciting and relevant format of research (Booth & Rowlinson, 2006;Jones & Shaw, 2006). As evidenced by new journals such as Enterprise & Society (2000), Management and Organizational History (2006) and The Journal of Historical Research in Marketing (2009), historical analysis represents a methodology that scholars across a broad range of disciplines in business schools are using with increasing frequency.…”

Section: Discussion/conclusionmentioning

confidence: 99%

The Culture of History in Sport Management's Foundation: The Intellectual Influence of Harvard Business School on Four Founding Sport Management Scholars

Wilde

Seifried

Adelman

2010

Quest

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“…For practical and symbolic reasons, Ethics and Justice are placed at the very heart of the schema. A Macromarketing Orientation would also attend to historical narratives (Jones and Shaw 2006;Taylor and Omura 1994), including cultural sensitivities and attempts to understand why, based on their own bounded rationality, others might engage in seemingly irrational or even hostile actions as policy. Laczniak and Murphy (2006) and Laczniak and Santos (2011) share a similar ethical position that hints at broad spatial and temporal considerations for the stakeholders of the system, with important implications for the conduct of marketers and, presumably, policy makers.…”

Section: Perspectives and Considerationsmentioning

confidence: 99%

The ethical imperative of constructive engagement in a world confounded by the commons dilemma, social traps and geopolitical conflicts

Shultz

2015

Handbook on Ethics and Marketing

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Marketers, consumers and policy makers must function in a complex, dynamic and conflicted world of various systems and competing interests that require myriad decisions. While it is hoped those decisions are ethical, tradeoffs are inevitable. These tradeoffs have consequences for individuals and global stakeholders, immediately and over time; they raise questions about the extent to which any given decision was/is indeed ethical. To explore some issues regarding ethical conduct in complex and conflicted systems that require choices about finite resources-with implications for consumer and societal welfare-this chapter revisits literature on macromarketing, the commons dilemma and other social traps; it examines the acts and omissions doctrine, and consequentialism. Building on those literatures, the author argues for constructive engagement. Such engagement should be inclusive, transparent, equitable, sustainable, traceable, and accountable, to ensure the best possible outcomes for the largest number of people, over time. Examples, including an analysis of the Mekong River Basin and a model for constructive engagement of the stakeholders with vested interests in that geopolitically conflicted commons dilemma, are used to make key points. Some considerations for marketing policy and management are discussed. THE ETHICAL IMPERATIVE OF CONSTRUCTIVE ENGAGEMENT

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Historical Research in the Journal of Macromarketing, 1981–2005

Cited by 40 publications

References 95 publications

Religion-Related Research in the Journal of Macromarketing, 1981-2014

Religion-Related Research in the Journal of Macromarketing, 1981-2014

The Culture of History in Sport Management's Foundation: The Intellectual Influence of Harvard Business School on Four Founding Sport Management Scholars

The ethical imperative of constructive engagement in a world confounded by the commons dilemma, social traps and geopolitical conflicts

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