The rise of digital technologies and social media platforms has been linked to changing forms of work, as well as the mainstreaming of pornography and a ‘porn chic' aesthetic. This article examines some of the ways in which these themes coalesce, and interrogates the conceptual boundaries of sexualized labour, extending beyond traditional organizational settings and into Web 2.0. The study explores performances of sexualized labour on social media by analysing visual and textual content from 172 female influencers on Instagram. This article contributes to the literature on sexualized labour in three ways. First, by demonstrating how sexualized labour is enacted across various forms of influencer labour, and how this relates to the attention economy and monetization. Second, by developing the extant conceptualization of sexualized labour and introducing connective labour as a required element to mobilize sexualized labour. Third, by opening up a critical analysis of what is meant by ‘sexualized' labour within a cultural context of pornographication.

This study provides a review of religion-related research published in the Journal of Macromarketing (JMK) from 1981 to 2014. A systematic review of the journal identifies 19 key articles at the intersection of religion and macromarketing. Both quantitative and qualitative approaches are utilized to review this body of work in terms of frequency, content, methodology, and authorship. Results reveal four categories of religion-related research in JMK: 1) the impact of religion on macromarketing issues, 2) the impact of macromarketing issues on religion, 3) religion as a theoretical perspective, and 4) religious groups/individuals as a research context. Opportunities for future research on macromarketing and religion are discussed.The Journal of Macromarketing (JMK) has a long, rich tradition of publishing research that "examines important social issues, how they are affected by marketing, and how society influences the conduct of marketing," according to its stated mission. Religion constitutes one of the world's most important social issues, unique in its cognitive, emotional, motivational, and behavioral aspects. Since its inception in 1981, JMK has supported the inclusion and consideration of religion in understanding the macromarketing landscape. The purpose of this paper is twofold. First, we aim to gain insight into and appreciation of how Journal of Macromarketing has shaped to our understanding of macromarketing and religion. Second, the review reveals areas in which scholarship is lacking at the intersection of macromarketing and religion. Following in the path of Jones and Shaw (2006), this literature review focuses specifically on JMK, examining 34 years of religion-related research in the journal in an effort to contextualize the contributions made in this current special issue on Religion and Macromarketing.Religion provides a unique theoretical and substantive perspective in the field of macromarketing. Religion and the market have been indelibly linked throughout history: in the agoras of Plato's Republic and the quest for the 'good life'; in the Holy Bible's pro-trade commandment of "thou shall not steal"; in the modern debate regarding 'religious freedom' for 21 st century corporations. As Mittelstaedt (2002) states, "religion affects (1) what we trade, (2) how we trade, and (3) when and where trade occurs" (p. 7). Around the world, market systems are reciprocally shaped by the religion. Religion-related holidays can promote consumption (e.g., shopping for Christmas gifts) or restrict consumption (e.g., fasting during Yom Kippur). Religion-related values can drive advertising imagery and market regulations (e.g., alcohol advertisements banned in Saudi Arabia). Religion-related norms can predict product viability in a market (e.g., beef and pork are not offered at McDonald's in India). Religions themselves have become increasingly commercialized in the modern marketplace with the increasingly popularity of religion-related spokespersons (e.g., Christian televangelist Joel Osteen) and the marketing ...

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Purpose The purpose of this study is to explore how vulnerable healthcare consumers foster social support through visual storytelling in social media in navigating healthcare consumption experiences. Design/methodology/approach This study employs a dual qualitative approach of visual and textual analysis of 180 Instagram posts from female breast cancer patients and survivors who use the platform to narrate their healthcare consumption experiences. Findings This study demonstrates how visual storytelling on social media normalises hidden aspects of healthcare consumption experiences through healthcare disclosures (procedural, corporeal, recovery), normalising practices (providing learning resources, cohering the illness experience, problematising mainstream recovery narratives) and enabling digital affordances, which in turn facilitates social support among vulnerable healthcare consumers. Practical implications This study highlights the potential for visual storytelling on social media to address shortcomings in the healthcare service system and contribute to societal well-being through co-creative efforts that offer real-time and customised support for vulnerable healthcare consumers. Social implications This research highlights that visual storytelling on image-based social media offers transformative possibilities for vulnerable healthcare consumers seeking social support in negotiating the challenges of their healthcare consumption experiences. Originality/value This study presents a framework of visual storytelling for vulnerable healthcare consumers on image-based social media. Our paper offers three key contributions: that visual storytelling fosters informational and companionship social support for vulnerable healthcare consumers; recognising this occurs through normalising hidden healthcare consumption experiences; and identifying healthcare disclosures, normalising practices and enabling digital affordances as fundamental to this process.

Researchers of youth risk behavior frequently assume that behavior is volitional; the choice is to either engage in a risky behavior or a safe alternative. Yet, many factors may constrain life choices, not the least of which is how individuals view risk. The study here examines youth risk research to identify general knowledge gaps and shortcomings that may be limiting the positive impact of research-based efforts to promote youth well-being. The study proposes alternative approaches that address these gaps and shortcomings in particular with recognition of the social contexts of both risks and the programs designed to address those risks. A distinctive foundation for a participatory approach to understanding youth risk behavior is then developed.

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Note: This is a preprint version. The final published version of the paper may reflect notable format and content changes.

How do exclusionary boundaries persist in consumption subcultures amid increased progress, representation, and inclusion? In video gaming, women have come to represent nearly half of the market, yet this is a limited indicator of gender-based progress. A culture of masculine dominance persists. Extending previous research on boundary work, the authors employ a cultural perspective of tokenism to examine how gendered boundaries in consumption subcultures persist despite efforts to transform or even eradicate them. This qualitative study draws on interviews with twenty-three gamers who identify as women (ages 19-29), coupled with data from social media platforms, news media, and industry reports. Empirical findings capture the recursive process of maladaptive boundary crossing: how women’s efforts to subvert gendered boundaries at the micro-level (e.g., through response enactments) get churned through the structuring tokenistic mechanics of boundary work at the meso-level and result in the inadvertent cultural persistence of masculine dominance. The analysis offers a conceptual framework that explains how micro-meso level dynamics perpetuate and conceal inequity in consumption subcultures. Implications address the precarious promise of progress and the cultural legacy of tokenism in the marketplace with particular relevance to broader systems of domination.