“…Broadly, the extant and burgeoning literature on contemporary Nigerian popular music covers many aspects from context (Oyeleye andGbadegesin 2020, Sylvanus 2020b) to artist careers (Veal 2000, Adegoju 2009, Forchu 2015, multimedia and copyright (Onyeji 2005, Sylvanus 2018, Onanuga 2020, Onyekwelu 2020, conflict and protest (Titus 2017, Akingbe andOnanuga 2020), women and sexism (Oikelome 2013, Onogu and Damian 2015, Eze 2020, Popoola 2020, language (Adedeji 2014, Forchu 2020, genre and styles (Sylvanus 2013, Onwuegbuna 2016, Emielu and Donkor 2019, Adeniyi 2020, identity issues (Gbogi 2016), politics and race relations (Shonekan 2011), and performance (Osiebe 2020). The current article is, however, the first to discuss personality cult formation, dissemination, and sustenance in contemporary Nigerian popular music culture.…”