“…In the process of implementing school literacy activities, of course, there is a need for the role of a leader (Diklat et al, 2021), namely the school principal, to carry out his leadership role in managing and coordinating his members to achieve the vision and mission; school goals; national education goals through cultivating literacy in schools (Supriani et al, 2022); (Winarsih, 2023); (Mariana, 2021). The importance of the leadership role of the school principal in efforts to develop students' literacy culture in increasing interest in reading (Sahyar et al, 2020); (Liem, 2022); (Narut & Supradi, 2019), especially in elementary schools, greatly influences the success of achieving the goals being pursued (Nurhikmayati & Sunendar, 2020); (Wildiawati & Jamaludin, 2023). This effort involves a lot of school resources, both material and non-material, if it is not directed and managed well by the leader, the performance will certainly be unstructured so that performance and results will not be as effective and efficient as expected (Akmaluddin et al, 2020); (Fahri et al, 2022); (Husni & Sari, 2023).…”