“…Particularly, there was no significant difference between participants' and objective coefficients for the leadership attribute, t(71) = −2.38, p = 0.02 1 , the market-condition attribute, t(71) = 1.81, p = 0.075, and the competition-strength attribute, t(71) = 1.74, p = 0.087. However, the participants seemed to fail to learn the exact intercept coefficient, t(71) = 5.83, p < .001, and the larger weight assigned to the technology attribute, t(71) = −14.9, p < .001, which is consistent with past multiple-cue probability learning studies [7] in which people were found to have difficulties in learning non-uniform weights.…”