Heuristics 2011
DOI: 10.1093/acprof:oso/9780199744282.003.0013
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Heuristic and Linear Models of Judgment: Matching Rules and Environments

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Cited by 76 publications
(77 citation statements)
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“…Particularly, there was no significant difference between participants' and objective coefficients for the leadership attribute, t(71) = −2.38, p = 0.02 1 , the market-condition attribute, t(71) = 1.81, p = 0.075, and the competition-strength attribute, t(71) = 1.74, p = 0.087. However, the participants seemed to fail to learn the exact intercept coefficient, t(71) = 5.83, p < .001, and the larger weight assigned to the technology attribute, t(71) = −14.9, p < .001, which is consistent with past multiple-cue probability learning studies [7] in which people were found to have difficulties in learning non-uniform weights.…”
Section: Results Of the Probability Judgment Stagesupporting
confidence: 80%
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“…Particularly, there was no significant difference between participants' and objective coefficients for the leadership attribute, t(71) = −2.38, p = 0.02 1 , the market-condition attribute, t(71) = 1.81, p = 0.075, and the competition-strength attribute, t(71) = 1.74, p = 0.087. However, the participants seemed to fail to learn the exact intercept coefficient, t(71) = 5.83, p < .001, and the larger weight assigned to the technology attribute, t(71) = −14.9, p < .001, which is consistent with past multiple-cue probability learning studies [7] in which people were found to have difficulties in learning non-uniform weights.…”
Section: Results Of the Probability Judgment Stagesupporting
confidence: 80%
“…Research that focuses on the judgment stage typically employs a multiple-cue probability learning (MCPL) paradigm [7], in which each event outcome is probabilistically associated with several task cues and the participants need to learn the probabilistic associations and predict the outcome in the test trials. Research that focuses on the decision making stage usually presents the participants with small gambles in which each trial has a safe option and a risky option from which to choose.…”
Section: The Design Of the Experimentsmentioning
confidence: 99%
“…) Our perspective also speaks to the predictive accuracy of some heuristic decision processes that typically ignore information and involve simple decision rules (Gigerenzer & Gaissmaier, 2011). Successful heuristics exploit two key features of the environment: how information is aggregated and redundancy (Hogarth & Karelaia, 2007). As such, they operate in the intersection of L and T. For example, when people employ the recognition heuristic to select one of two alternatives (Goldstein & Gigerenzer, 2002), they base their judgments on information available in memory that happens to be correlated with what they are trying to predict.…”
Section: Features Of Wickednessmentioning
confidence: 99%
“…A difference between the two studies was that in the former the true utility of options was assumed to equal the value of a linear combination of attribute values, while in the latter the true utility was exogenously given. Further analyses have uncovered mathematical reasons for the success of lexicographic heuristics [59], provided the attributes are sorted correctly before applying sequential elimination of alternatives. For example, the heuristics are optimal if and only if attribute validities are very far apart [60], or there exists a cumulatively dominating option.…”
Section: The Behavioral Model: Noncompensatory Heuristicsmentioning
confidence: 99%