Here Today, Gone Tomorrow? Mapping and modeling the pop-up retail customer journey

Rudkowski, Janice; Heney, Chelsea; Yu, Hong; Sedlezky, Sean; Gunn, Frances

doi:10.1016/j.jretconser.2018.11.003

Cited by 31 publications

(30 citation statements)

References 33 publications

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“…Therefore, in line with the idea that a retail format demarks a "place of transaction" (which is an a-spatial concept, and thus may be a physical or digital retail space 15 ), the very nature and purpose of the physical retail space becomes essential in understanding business model innovation activities 16 . It is thus worth mentioning that today, the physical retail space has a different purpose (from a strictly fulfillment one) and is now communicational, experiential, and transactional 17 , while the digital retail space refers to environments 18 in which individuals and organizations interact in virtual, nonphysical spaces.…”

Section: Business Models In Retailingmentioning

confidence: 99%

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Blurring the Lines between Physical and Digital Spaces: Business Model Innovation in Retailing

Jocevski

2020

California Management Review

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Traditional retail practices are under stress as retailers ponder various ways of setting up a sustainable omnichannel business model. A significant challenge in their endeavor relates to the blurring lines between physical and digital worlds. This article analyzes three retailers’ exploratory efforts of alternative physical retail spaces. There are five key innovation areas to revamp for such a retail store: in-store technology, the role of sales associates, leveraging a mobile channel, data analytics, and collaborations. Moreover, physical retail space can serve as an aggregation hub that connects various retailer-customer interaction points across physical and digital spaces.

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Section: Business Models In Retailingmentioning

confidence: 99%

“…16 It is thus worth mentioning that today, the physical retail space has a different purpose from a strictly fulfillment one and is now communicational, experiential, and transactional. 17 The digital retail space refers to environments 18 in which individuals and organizations interact in virtual, nonphysical spaces.…”

Section: Business Models In Retailingmentioning

confidence: 99%

Blurring the Lines between Physical and Digital Spaces: Business Model Innovation in Retailing

Jocevski

2020

California Management Review

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“…Having defined the meaning of the term, it is important to clarify the general contexts in which temporary pop-up environments have been developed. Probably, the first examples of pop-up environments occurred in the so-called "pop-up retail" trend of opening short-term sales spaces that last for days or weeks before closing down, often to catch onto a fad or timely event [82]. Introduced in the 1990s in large urban cities such as London, Los Angeles, Tokyo, and New York City, pop-up retailers are temporary retail spaces that sell merchandise of any kind, from art and fashion to tech gadgets and food.…”

Section: Pop-up Environments and Framework Conditionsmentioning

confidence: 99%

“…Introduced in the 1990s in large urban cities such as London, Los Angeles, Tokyo, and New York City, pop-up retailers are temporary retail spaces that sell merchandise of any kind, from art and fashion to tech gadgets and food. Pop-up retails are opened temporarily to take advantage of a faddish trend or seasonal demand-holiday markets, Halloween stores, and limited engagement experiential retail are all common examples of pop-up shops [82]. Pop-up shops are also beneficial to retailers: in a down market, sellers can obtain lower rents and shorter leases if they are looking to generate sales but have a limited amount of inventory.…”

Section: Pop-up Environments and Framework Conditionsmentioning

confidence: 99%

Framework Conditions and Strategies for Pop-Up Environments in Urban Planning

Bertino¹,

Fischer

Puhr

et al. 2019

Sustainability

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Urban strategies and the way cities are planned have changed throughout history, adapting to the needs of the inhabitants, infrastructure requirements, and advances in technology. Uses and customs of people and cities are changing and can evolve much faster than in the past, with the result that urban planning is often too slow to adequately meet the current needs of society. In this context, the development of pop-up environments for temporary developments could be a solution to meet the needs of flexibility, adaptation, and resilience of a city. This allows the urban planner to consider systems from a short-term perspective, fulfilling current needs without compromising the development of potentially different activities in the future. The purpose of this research work is to outline the general requirements of pop-up environments in urban developments that allow for adequate integration into urban planning strategies. Based on an extensive evaluation of the existing literature and a series of case studies, the paper analyzes the key elements that define the framework conditions of urban planning strategies for temporary developments that generate a positive impact on the overall urban system.

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“…Mapping is used in various markets and industries (Farah et al, 2019;Harris et al, 2018;Hu T.-I. & Tracogna, 2020;Rudkowski et al;Witell et al, 2019). Qualitative methodology was conducted due to the exploratory nature of this research.…”

Section: Mapping E-customer Journey In Purchasing Decisionsmentioning

confidence: 99%

Managing Data in Digital Marketing

Szymkowiak¹

2019

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In Chapter 3, a discussion was undertaken about the merits of distinguishing data science as an area of science and the perception of data science due to the progress of computational possibilities. The historical outline of data science was discussed, along with a reference to the data-driven approach. An additional problem raised in this chapter relates to determining the role of the scientist in the process of knowledge discovery. Moreover, in the context of the development of the tooling and methodological apparatus based on analytical autonomous operation. Various areas of data science were characterized, and traditional and modern methods were compared in the process of knowledge discovery, also showing the relationship between individual elements based on the knowledge pyramid. In addition, areas of marketing where data mining

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Here Today, Gone Tomorrow? Mapping and modeling the pop-up retail customer journey

Cited by 31 publications

References 33 publications

Blurring the Lines between Physical and Digital Spaces: Business Model Innovation in Retailing

Blurring the Lines between Physical and Digital Spaces: Business Model Innovation in Retailing

Framework Conditions and Strategies for Pop-Up Environments in Urban Planning

Managing Data in Digital Marketing

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