Hashtag homophily in twitter network: Examining a controversial cause-related marketing campaign

Xu, Sifan; Zhou, Alvin

doi:10.1016/j.chb.2019.08.006

Cited by 57 publications

(35 citation statements)

References 55 publications

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“…Corporations, meanwhile, have also entered the public dialogue by taking social responsibility initiatives, and tried to in uence their economic and institutional environments through values advocacy (Bostdor & Vibbert, 1994;Xu & Zhou, 2020). The communication of corporate social responsibilities constitutes a critical part of organizational rhetoric during this advocacy, which underscores the critical role of public relations in contemporary societies (O'Connor & Ihlen, 2018;Schoeneborn & Trittin, 2013).…”

Section: Discussionmentioning

confidence: 99%

Communicating corporate LGBTQ advocacy: A computational comparison of the global CSR discourse

Zhou

2021

Public Relations Review

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Corporations are increasingly engaging with political and social issues through corporate social responsibility (CSR) initiatives, in new areas such as lesbian, gay, bisexual, transgender, queer (LGBTQ) advocacy. Informed by institutional theory and stakeholder theory, this article systematically, comparatively, and computationally examines the intersection of LGBTQ advocacy and CSR communication. In particular, it contributes to the literature by 1) examining the global LGBTQ CSR discourse constructed by Fortune Global 500 companies (136,820 words) with semantic network analysis and structural topic modeling; 2) surveying non-pro t organizations' guidelines and comparing corporate values with them; and 3) exploring how stakeholder expectations and institutional factors in uence CSR communication. Results indicate 6 corporate topics and 9 non-pro t topics, which were explicated by referencing organizations' original writing. It is further shown that stakeholder expectations and institutional factors not only a ect whether or not corporations report LGBTQ e orts, but also a ect what topics they highlight in CSR reports. Corporations in democratic countries with substantial stakeholder expectations emphasize areas that need high investment and exceed legal obligations.

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Section: Discussionmentioning

confidence: 99%

Communicating corporate LGBTQ advocacy: A computational comparison of the global CSR discourse

Zhou

2021

Public Relations Review

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“…This overall phenomenon also occurs in social network platforms ( Tyagi et al, 2020 ). However, users in a topic-based community, as compared with those in a classical digital community, are empowered with great interactive reactions, such as reposts and mentions of other users that contribute to the echo chamber ( Pariser, 2011 ; Xu and Zhou, 2020 ). Via this process, opinions, relationships, and emotions are conveyed ( Tan et al, 2011 ; Blevins et al, 2019 ).…”

Section: Methodsmentioning

confidence: 99%

Influential Factors on Collective Anxiety of Online Topic-Based Communities

Yang

et al. 2021

Front. Psychol.

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Background: Under the uncertainty led by the decentralized information on social media, people seek homogeneity in either opinions or affection to establish group identity to better understand the information. This also means they are easily polarized, not only ideologically but also in their actions. Affective polarization is the emotional tendency for people to show animosity toward opposing partisans while seeking homogeneity from fellow partisans. Much research into online affective polarization has focused on quantifying anxiety at an individual level while neglecting that on a collective basis. Therefore, this paper examined the polarization of collective anxiety in topic-based communities on Weibo.Methods: We aim to interpret correlations between collective anxiety online and topic characteristics, user competence, as well as the proportion of influencers of Weibo topic-based communities. Our neural networks model and statistical analysis were based on 200 communities with 403,380 personal accounts and 1,012,830 messages.Results: Collective anxiety levels are correlated to (1) the extent to which a topic captures public interest, (2) how community members articulate topics on social network platforms, and (3) the ratio of influencers in the community. Specifically, people’s conflicting perceptions and articulations of topics might increase collective anxiety, while the extent to which a topic is of the public interest and the number of influencers engaged in a topic account for any decline in its ranking. Furthermore, familiarity with a topic does not help predict collective anxiety levels. There are no significant links between community size or interactivity dynamics and the level of collective anxiety in the topic-based community. Our computational model has 85.00% precision and 87.00% recall.Conclusion: This study found the collective anxiety augment due to topic proximities to public interest and members’ lack of declarative knowledge on topics, while to decline with an increasing portion of online influencers. These findings indicate that collective anxiety is induced due to a lack of credibility. Also, the amount of conflicting information shared by different people places them in a state of flux. Therefore, a community with more influencers may be more likely to experience anxiety polarization, bringing forth the issue of layered information and inequality.

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“…It is by no means limited to the often discussed case of political homophily [140]. For example, empirical social media studies identified weightbased homophily [141], journalistic homophily [142], homophily in rumor sharing [143], higher perceived homophily by users from collectivistic cultures [144], perceived homophily driving consumer purchase intentions [145] and credibility of information [146], homophilic effects in consumerwebsite relationships [147], homophily as factor for vlogger popularity [148], ideological hashtag homophily in marketing campaigns [149] and even homophily related to music preferences [150]. Apart from that, it is known in social psychology that "ingroups are seen as more variable than outgroups" [151] (especially in individualistic cultures).…”

Section: Near-term Guidelines For Risks Ia and Ib Rda •mentioning

confidence: 99%

Transdisciplinary AI Observatory—Retrospective Analyses and Future-Oriented Contradistinctions

2021

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In the last years, artificial intelligence (AI) safety gained international recognition in the light of heterogeneous safety-critical and ethical issues that risk overshadowing the broad beneficial impacts of AI. In this context, the implementation of AI observatory endeavors represents one key research direction. This paper motivates the need for an inherently transdisciplinary AI observatory approach integrating diverse retrospective and counterfactual views. We delineate aims and limitations while providing hands-on-advice utilizing concrete practical examples. Distinguishing between unintentionally and intentionally triggered AI risks with diverse socio-psycho-technological impacts, we exemplify a retrospective descriptive analysis followed by a retrospective counterfactual risk analysis. Building on these AI observatory tools, we present near-term transdisciplinary guidelines for AI safety. As further contribution, we discuss differentiated and tailored long-term directions through the lens of two disparate modern AI safety paradigms. For simplicity, we refer to these two different paradigms with the terms artificial stupidity (AS) and eternal creativity (EC) respectively. While both AS and EC acknowledge the need for a hybrid cognitive-affective approach to AI safety and overlap with regard to many short-term considerations, they differ fundamentally in the nature of multiple envisaged long-term solution patterns. By compiling relevant underlying contradistinctions, we aim to provide future-oriented incentives for constructive dialectics in practical and theoretical AI safety research.

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Hashtag homophily in twitter network: Examining a controversial cause-related marketing campaign

Cited by 57 publications

References 55 publications

Communicating corporate LGBTQ advocacy: A computational comparison of the global CSR discourse

Communicating corporate LGBTQ advocacy: A computational comparison of the global CSR discourse

Influential Factors on Collective Anxiety of Online Topic-Based Communities

Transdisciplinary AI Observatory—Retrospective Analyses and Future-Oriented Contradistinctions

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