“…However, these categories often do not fully capture the various ways farmers can engage with advice and information, and they tend to be normatively applied to favor one way of producing over another (Gilles et al 2013). Various variables and causes, such as farm size, asset status, and education, but also factors such as stability or turbulence in the regulatory environment, influence farmers' variation in demand for advisory services (Klerkx, De Grip, and Leeuwis 2006;Prager et al 2016;Vrain and Lovett 2016). As Ingram (2008) argues based on her study of promotion of best management practices, farmers can be more pro-active or re-active in their relationship with advisors, and the relationship can be steered by either the advisor or the farmer, or can be more equal.…”