Halal food standard implementation: are Malaysian firms proactive or reactive?

Talib, Mohamed Syazwan Ab; Chin, Thoo Ai

doi:10.1108/bfj-07-2017-0366

Cited by 28 publications

(55 citation statements)

References 31 publications

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“…The growing demand for halal food has increased over the past few years and it has been recently estimated that the market is worth $415bn (Ab Talib and Ai Chin, 2018;Thomson Reuters, 2018). This growing demand is not only due to the high manufacturing standards and the practices employed to maintain a smooth supply chain (manufacturers, retailers and logistics) (Ahmed et al, 2019;Arsil et al, 2018;Muhamed et al, 2019) as well as the producers obtaining the required halal certification for their products and services, it is also due to the increasing size of the global Muslim population, which is expected to reach 2.2bn in 2030, an increase of 1m compared to 2.1bn in 2015 (Temporal, 2011).…”

Section: Introductionmentioning

confidence: 99%

The impact of consumption value on consumer behaviour

Muhamed

Rahman

Hamzah

et al. 2019

BFJ

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Purpose The purpose of this paper is to investigate the influence of halal concern as well as emotional and epistemic values on consumer behaviour in the choice and purchase of halal-certified food supplies. Design/methodology/approach This study used a quantitative methodology of convenience sampling to collect survey data from 1,550 Muslim respondents in Malaysia. It also employed multiple regressions by covariance-based structural equation modelling in the data analysis as well as in the validation of the proposed model. Findings The empirical results showed that the importance of halal certification had the highest impact on consumer choice behaviour, particularly in the purchase of halal-certified food supplies. Also, epistemic and emotional values were both statistically significant in terms of their influence on the consumer decision-making process. Research limitations/implications The results emphasize the importance of enhancing the hedonic (halal concern and emotional value) aspect as a way for the halal food industries to obtain an added value advantage for their products and services. Originality/value This paper is the first to employ an empirical approach to consider the halal sentiment as a determinant of consumer purchasing behaviour in the context of halal-certified food supplies.

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Section: Introductionmentioning

confidence: 99%

The impact of consumption value on consumer behaviour

Muhamed

Rahman

Hamzah

et al. 2019

BFJ

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“…With this certification mark, Nigerian consumers are assisted in deciding which products to buy as modern food processing and globalized markets have made it difficult to determine how products are produced as well as their sources. Similar to other countries, such as Malaysia (Ab Talib and Ai Chin, 2018), the certification marks provided by various certifiers are not limited to the poultry and meat only; but also cover non-food items, such as pharmaceuticals, cosmetics and toiletries. Thus, any producer or manufacturer, who fulfilled the requirements and obtained halal certificate, would offer assurance that the ingredients, processing and hygienic procedures in the preparation of products certainly complied with the halal requirements and other quality assurance standards in the country (Aziz and Chok, 2013).…”

Section: Introductionmentioning

confidence: 99%

Halal certification mark, brand quality, and awareness

Jaiyeoba

Abdullah

Dzuljastri

2019

JIMA

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Purpose This paper aims to ascertain whether halal certification mark, halal brand quality and halal awareness influence Nigerian consumers when making buying decisions. Design/methodology/approach The researchers reflect on the newly collected data to shed light on the above issues from the perspective of Nigerian consumers. To this end, a questionnaire was developed and used to collect data from 282 respondents. The data collected were analyzed using both descriptive and inferential statistics. Findings This study found that halal certification mark and halal brand quality are the most influential factors that contributed to the consumers’ buying decisions in Nigeria. Originality/value Based on the findings of this study, the researchers have argued that more efforts are needed in the area of halal awareness in Nigeria. Similarly, the study argues that halal brand quality should always be held at the esteemed position. Based on the study’s findings, the authors have been able to fill the literature gap, particularly in the context of the Nigerian halal industry.

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“…Institutional theory (DiMaggio and Powell, 1983) has been applied in the context of halal food orientation by emphasising the external pressure from coercive, normative and mimetic forces (Talib et al , 2016; Zulfakar et al , 2018). The resource-based view (Barney, 1996), has been usefully applied to investigate further the internal capabilities – in terms of resources, infrastructure and competencies that can aid the implementation of halal food strategies and encourage competitive advantage (Dubé et al , 2016; Fikru, 2014, 2016; Hendijani Fard and Amiri, 2018; Talib et al , 2016; Talib and Ai Chin, 2018; Wilson and Liu, 2010). Other studies have specifically analysed drivers, barriers and critical success factors in the implementation of halal food production standards by identifying institutional, economic, organisational and informational barriers to halal food production.…”

Section: Literature Reviewmentioning

confidence: 99%

Italian halal food market development: drivers and obstacles from experts’ opinions

Boni

Forleo

2019

JIMA

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Purpose The purpose of this paper is to investigate the trends and prospects for the development of the halal market for Italian foods, with a focus on pasta production as one of the most valued products of the Made in Italy brand. The analysis takes into consideration drivers and obstacles for developing halal orientation strategies in world and internal markets and opportunities and threats for Italian food firms. Design/methodology/approach Market dynamics were investigated by a forecasting tool, the Delphi method, which aims to explore future market trends and give suggestions for firm strategies and policy intervention. Besides firms, other experts involved in the Italian halal food sector were interviewed. Answers were organised according to the level of importance given to the different issues and to the level of agreement between the opinions of the experts. These findings were then discussed in relation to the contexts, both external and internal to companies, that had given rise to such opinions. Findings The halal food market represents a good opportunity for enlarging the overseas markets for Italian products and producers. Several external and internal factors related to the demographic, the institutional, the market and the firm contexts, emerged. The challenges that non-Islamic countries, markets and firms face in the adoption of halal strategies are mainly due to the institutional context, to the scarce awareness of halal principles and practices, and to some suspicion of Islamic food and culture that does not yet seem well-known and accepted on the domestic market. Originality/value The Islamic food market has still to be fully explored in Italy, this is despite strongly emerging demand and a growing number of firms showing interest in implementing halal certification and entering new Islamic markets. The paper findings contribute to the scarce empirical literature about the halal market in Italy and give some recommendations both for supporting further studies, identifying preliminary implications and suggesting policy measures.

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Halal food standard implementation: are Malaysian firms proactive or reactive?

Cited by 28 publications

References 31 publications

The impact of consumption value on consumer behaviour

The impact of consumption value on consumer behaviour

Halal certification mark, brand quality, and awareness

Italian halal food market development: drivers and obstacles from experts’ opinions

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