“…For example, prideful people may be so self-focused that they are less prone to contribute to the group's welfare or to be willing to make sacrifices for others. In particular, group harmony may depend on maintaining a broad sense of fairness and equity, but such calculations are distorted by pride, insofar as proud people overestimate the value of their own contributions and believe they deserve large rewards (e.g., Schlenker & Miller, 1977;Schlenker, Miller, Leary, & McCown, 1979;Schlenker, Soraci, & McCarthy, 1976; see Blaine & Crocker, 1993, for review). Consistent with this, even in a society as geared toward high self-esteem and self-promotion as the modern United States, people tend to eschew pride and become modest or self-effacing when interacting with long-term friends, as opposed to their more positive self-presentations to strangers (Tice, Butler, Muraven, & Stillwell, 1995; see also Exline & Lobel, 1999).…”