Group Identities: A Cross-Cultural Comparison of Values and Group Influences

Kropp, Fredric; Jones, Marilyn Y.; Rose, Gregory M.; Shoham, Aviv; Florenthal, Bella; Cho, Bongjin

doi:10.1300/j037v08n01_08

Cited by 8 publications

(8 citation statements)

References 28 publications

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“…Beatty, Kahle, and Homer (1991) trace differences in gift-giving behavior between the United States and Japan back to different value systems inherent to those cultures. Assessing personal values in Australia, the United States, Canada, and Israel, Kropp and colleagues (2000) find few differences among Australia, the United States, and Canada but large deviations when those cultures were compared with Israel. In an extension of Kropp's (Kropp et al 2000) original work, Kropp and colleagues (2004) find that differences in alcohol consumption among Koreans, Canadians, Australians, and Norwegians were rooted in culturally different external and fun and enjoyment values.…”

Section: Theoretical Framework and Hypothesesmentioning

confidence: 98%

“…To develop hypotheses and arguments regarding the existence and absolute and relative importance of culturally invariant patterns of consumer behavior, our study draws on consumer values (Kahle, Beatty, and Homer 1986) and congruity theory (Fiske and Taylor 1991; Sirgy et al 1997). Personal values have been found to be useful for predicting a variety of consumption behaviors (Donoho, Herche, and Swenson 2003; Homer and Kahle 1988; Kahle 1996; Kropp et al 2000; Rokeach 1973). Because they are shaped through the assimilation of environmental information, personal values are directly related to culture (Rokeach 1973), and particular cultures share specific distributions of value systems (De Mooij 2004).…”

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confidence: 99%

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Package Design as a Communications Vehicle in Cross-Cultural Values Shopping

Limon

Kahle

Orth

2009

Journal of International Marketing

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Following a strategic approach, the authors test a universal model across cultural groups. They propose that consumers infer brand values (i.e., internal, external, and fun and enjoyment values) from packages and form their purchase intentions on the basis of those values. The authors test this proposition on three culturally diverse subsamples who evaluated three fictional brands each for one hedonic product (chocolate) and one utilitarian product (salt). The results indicate that variances in consumers’ use of package-evoked brand values are dependent on culture and are specifically driven by consumer values. The decision-making patterns studied seem to be universal in existence but not in relative or absolute importance. The findings underscore the ability of packages to convey meaning in terms of brand values; they also affirm the role of brand values as predictors of consumer purchase intentions depending on cultural groups. The authors conclude by outlining implications for international brand management and research.

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Section: Theoretical Framework and Hypothesesmentioning

confidence: 98%

mentioning

confidence: 99%

Package Design as a Communications Vehicle in Cross-Cultural Values Shopping

Limon

Kahle

Orth

2009

Journal of International Marketing

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“…They show greater vigilance of relationship-related behaviors and information (Mikulincer & Shaver, 2003), which result in a greater tendency to conform to the expectation of others regarding purchase decisions. Through obeying social norms, anxious individuals try to make themselves more favorable and gain respect from others, all of which are believed to be characteristics of people with high SNI (Kropp et al, 1999;Netemeyer, Bearden, & Teel, 1992). Therefore, it is hypothesized that: H5: Attachment anxiety positively affects consumer susceptibility to normative interpersonal influence.…”

Section: Literature Review and Hypothesesmentioning

confidence: 99%

How Attachment Affects the Strength of Peer Influence on Adolescent Consumer Behavior

Huang

Wang

Shi

2012

Psychology and Marketing

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This research examined how attachment affected the peer influence on adolescent consumer behavior. Results showed that attachment toward family and toward peers emerged together. Adolescent attachment anxiety strengthened the peer influence in consumption while attachment avoidance weakened the peer influence. Anxiety was positively related to adolescents’ perception of friends’ greater knowledge, spending when shopping with friends, and motivation to comply with friends’ suggestions on purchases directly and indirectly through consumer susceptibility to informational and normative influence. In contrast, attachment avoidance decreased the tendency to shop often with friends and the motivation to comply in a purchase. This study revealed that the influence of individual attachment orientations on interpersonal relationships can be extended to the field of consumption.

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“…Some patterns of specific consumer behaviors, such as product choice, impulse buying, and information search, have been demonstrated to exist across cultures; however, many cultural differences have been identified in areas like choice heuristics, information processing, and the meaning of products (see Malhotra & McCort, 2001, for a more detailed description). Cross-cultural studies have also shown differences in values between/amongst cultures (e.g., Kropp, Jones, Rose, Shoham, Florenthal, & Cho, 1999) and attitudes toward beer and tobacco sports sponsorships (Kropp, Lavack, Holden, & Dalakas, 1999).…”

Section: Cultural Differencesmentioning

confidence: 99%

Attitudes of Youth Toward Purchasing from Sponsors: A Cross-Cultural Perspective

Dalakas

Kropp

2002

Journal of Euromarketing

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This study evaluates consumer attitudes toward sports sponsorships in Southern Europe (Greece), North America (USA), and East Asia (Korea), by examining team identification and attitudes toward buying from sponsors. North Americans have the most positive attitudes toward buying from sponsors. Fans that are highly identified with a specific sports team have the most favorable attitudes toward buying from sponsors, independent of country of origin. Americans have a stronger degree of team identification than Greeks and Koreans. Implications of the findings are discussed.

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Group Identities: A Cross-Cultural Comparison of Values and Group Influences

Cited by 8 publications

References 28 publications

Package Design as a Communications Vehicle in Cross-Cultural Values Shopping

Package Design as a Communications Vehicle in Cross-Cultural Values Shopping

How Attachment Affects the Strength of Peer Influence on Adolescent Consumer Behavior

Attitudes of Youth Toward Purchasing from Sponsors: A Cross-Cultural Perspective

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