2012
DOI: 10.1002/mar.20543
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How Attachment Affects the Strength of Peer Influence on Adolescent Consumer Behavior

Abstract: This research examined how attachment affected the peer influence on adolescent consumer behavior. Results showed that attachment toward family and toward peers emerged together. Adolescent attachment anxiety strengthened the peer influence in consumption while attachment avoidance weakened the peer influence. Anxiety was positively related to adolescents’ perception of friends’ greater knowledge, spending when shopping with friends, and motivation to comply with friends’ suggestions on purchases directly and … Show more

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Cited by 25 publications
(17 citation statements)
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“…An important theoretical line of inquiry related to behavioural development and formation is that of the peer attachment theory. According to Huang, Wang, and Shi ( 2012 ), attachment and relationship with peers among youth have proven to be significant in influencing behaviour. A peer is considered the family's substitute outside the home, and is one of the transition mechanisms from childhood into teenage years and adulthood.…”
Section: Peer Attachment and Its Influence On Youth Behaviourmentioning
confidence: 99%
“…An important theoretical line of inquiry related to behavioural development and formation is that of the peer attachment theory. According to Huang, Wang, and Shi ( 2012 ), attachment and relationship with peers among youth have proven to be significant in influencing behaviour. A peer is considered the family's substitute outside the home, and is one of the transition mechanisms from childhood into teenage years and adulthood.…”
Section: Peer Attachment and Its Influence On Youth Behaviourmentioning
confidence: 99%
“…That is, anxiously attached individuals may express a need for consumer goods out of a more fundamental need for social connectedness. For instance, anxiously attached individuals are particularly susceptible to peer influence on consumption (Huang, Wang, & Shi, ), indicative of a strong connection between consumer behaviors and underlying social motives.…”
mentioning
confidence: 99%
“…The impact of such environmental factors on youth consumption behaviors can also be found in other relevant researches (e.g. Story, Neumark-Sztainer, & French, 2002;Chaplin & John, 2010;Huang, Wang, & Shi, 2012).…”
Section: Groups 2013)mentioning
confidence: 85%