“…Different stakeholders including but not limited to government agencies, international regulatory bodies, main suppliers, customers, NGO's and competing organizations are main sources of motivation to bring change in traditional manufacturing processes (Zhu, Sarkis and Lai, 2013). To face this challenge now companies are thinking strategically to incorporate green supply chain management (GSCM) practices with an intention to minimize harms to the environment and increase profitability by achieving a competitive advantage (Vanalle, et al, 2017;Gopal and Thakkar, 2016). All these pressures are divided into three categories by institutional theory and the pressures related to main suppliers, customers and from international regulatory bodies for export oriented companies are called normative pressures and for businesses operating in developing countries these are the most important type of pressures to pursue GSCM practices (Amer, et al,2016;Zhu and Geng, 2013).…”