“…Driven by the tightening of environmental standards set up by the climate change agreements (Umar et al, 2020) and the greater awareness of the benefits of environmentally-oriented activities by managers and investors (Wong et al, 2018), an emerging research stream has concentrated its attention on studying environmental sustainability (Ullah et al, 2021). This has resulted in an increasing number of works dealing with green innovation adoption, i.e., "the production, assimilation, or exploitation of a product, process, service, or method that significantly reduces environmental risks, pollution, and other negative impacts" (Aboelmaged and Hashem, 2019, p. 857), in large manufacturing or service firms (e.g., Bai et al, 2019;Huang and Wang, 2020;Rehman et al, 2021), whereas the family business context has been rarely considered (Aiello et al, 2021).…”