Green Consumers and Public Policy: On Socially Contingent Moral Motivation

Abstract

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Factors influencing green purchasing behaviour: Empirical evidence from the Lebanese consumers

“…Environmentally responsible consumers are those who are willing to support and remain responsible for a better sustainable future for the environment. The more consumers are willing to purchase green alternatives, the more they are perceived to be environmental responsible consumers and social actors (Nyborg et al ., ). To intensify the perception of environment responsibility in Lebanon, it is important to provide residents with deep awareness, consciousness and knowledge concerning the environmental conditions in the country.…”

The importance of considering optimal government policy when social norms matter for the private provision of public goods

“…We thus conclude that, despite the assumption that the full contribution equilibrium is socially optimal without government intervention, the existence of this policy intervention changes this result. The full contribution equilibrium, for which authors in the literature on the private contribution of public goods suggest government intervention (Rege, ; Nyborg et al, ; Lin and Yang, ), may not be optimal any longer once one considers (costly) government intervention.…”

“…Concerning public goods, Rege () stresses that a subsidy can help unlock society from a zero‐contributor situation and push it toward a full contribution equilibrium. Nyborg, Howarth, and Brekke () provide a model of green consumption with social approval that shares similar features. The existence of multiple equilibria associated with social approval has also been studied by Lin and Yang (), who argue that only sizable subsidies may induce significant shifts in the equilibria…”

“…The models of Rege (), Nyborg et al (), and Lin and Yang () does not explain why there is a social norm to contribute but model its dynamics. The approaches of Bicchieri () and Young (), or Gordon () and Bethencourt and Kunze () on tax evasion, are similar.…”

Green governance? Local politics and ethical businesses in Great Britain

“…Furthermore, whilst public policy incentives and green labeling may make a difference (Young, Hwang, McDonald, & Oates, ), it is equally likely that the statutory imposition of environmentally friendly fiscal policies may have a negative impact on ethical motivations to “buy green” (Nyborg, Howarth, & Brekke, ). Certainly, the decision of the Conservative Government in the United Kingdom to scrap the “Green Deal” to households—for energy efficiency installations—after very limited uptake (EnergyLinx, ), shows how imperfect public policy can be in influencing environmentally sustainable consumption.…”