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Our current environmental situation requires serious attention. We can see the problems that our environment is facing everywhere, including air pollution, ozone depletion, global warming, hazardous waste disposal and water pollution. Today, consumers are aware that their individual consumption behaviour affects the environment and these consumers are more conscious of the seriousness of environmental degradation. Thus, consumers are increasingly engaging in environmentally friendly behaviour and are interested in supporting businesses that are engaging in green strategies. Green purchasing behaviour can help achieve a sustainable environment. Four factors that may influence green purchasing behaviour were examined in this study: perceived seriousness of environmental problems, perceived environmental responsibility, perceived effectiveness of environmental behaviour and concern for self-image in environmental protection. Data were collected from Lebanon, and three factors were found to have positive effects on green purchasing behaviour. The results also indicated that the perceived seriousness of environmental problems was the main contributor to green purchasing behaviour.

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The purpose of this study is to examine the moderating effect of gender on the relationship between environmental concern and attitude towards green purchasing behavior from a Lebanese consumer perspective. This study is based on socialization theory, which suggests that individual behavior is shaped by gender expectation in relation to the cultural context. An online questionnaire was used to collect data from Lebanese consumers with independent purchasing power. A total of 326 complete questionnaires were analyzed in this study. The moderating effect of gender was found to be significant and affect both environmental concern and attitude towards green purchasing behavior. The results of this study provide insights for both practitioners and scholars. The findings revealed that green marketers could benefit from increasing the level of environmental concern and attitude among both males and females. It is recommended that marketers, educators and policymakers understand the uniqueness of each market to promote green behavior. Future studies should examine the new social role of females and how it affects the green behavior.

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Purpose – The purpose of this paper is to examine the relations between salespeople’s empathy and listening behaviour and the relationship quality (RQ) customers have with their banks, taking into consideration the moderating effect of felt stress (FS) experienced by salespeople. The paper examines specific effects of FS on factors related to a salesperson’s performance. Design/methodology/approach – To examine the proposed model, responses from 150 customers were collected and matched with responses from 25 salespeople working at a major ba ' nk in Chile. The paper analysed the dyadic data gathered using two analysis techniques. Structural equation modelling was employed to test the relationships proposed at the customer level. Moreover, hierarchical linear modelling was used to test the moderating effect of FS, measured at the salesperson level, on the proposed relationships. Findings – The results show that customers’ perceptions of salespeople’s listening behaviour mediate the relationship between customers’ perception of salespeople’s empathy and RQ with the bank. Moreover, the positive relationship between salespeople’s empathy and salespeople’s listening behaviour, and the positive relationship between salesperson’s listening and customer’s RQ with bank are attenuated by the salesperson’s FS. Originality/value – This paper examined the effects of the salesperson’s empathy and listening behaviour on the quality of customer relationships with the bank. Moreover, dyadic data show that such effects are influenced by variables related to the bank’s salespeople, such as FS. The findings show that under high FS conditions, salespeople with high listening skills will have negative effects on their customers’ RQ with the bank.