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This study examines how employee customer and selling orientations, and their interaction, impact frontline employees' (FLEs) pursuit of service and sales-related performance outcomes. Applying a job demands-resources lens, we advance a model that explores service-sales ambidexterity at the individual level. Polynomial regression and response surface analysis are used to assess how varying levels of customer and selling orientation relate to FLE outcomes. Our findings indicate that commitment to service quality and sales performance are highest when employees are singularly focused on one or the other. However, when required to be ambidextrous-that is, when employees must maintain a dual focus-these outcomes begin to suffer as employees are unclear of their role in the organization. While ambidextrous employees experience role conflict, they are also more likely to use creativity in their selling activities. These positive and negative consequences of ambidexterity underscore both the potential risks and rewards of a dual orientation on the front line.

H ow firms coordinate efforts to collectively compete as supply chains is a key concern of supply chain management scholars and practitioners. One avenue, the development of collaborative relational capabilities that support supply chain integration, offers promise. However, the effectiveness of collaboration as a supply chain resource has been questioned due to concerns associated with collaborative technologies, and thus prior research has called for a deeper examination of the role that technologies play in facilitating integration. Employing a Service-Dominant Logic view of hierarchical resources, grounded in Resource Advantage Theory, this research tests a model subsuming relationships between collaboration, integration, and interfirm coordination technologies, and their associated performance outcomes. A sample of 282 supply chain managers from a variety of industries were surveyed, with proposed relationships examined employing structural equation modeling. Test results indicate that collaboration and integration interact to form higher order resources that collectively influence firm performance outcomes through interfirm coordination technologies.

For organizations implementing a value-added model, creative boundary spanners can improve service behaviors and overall performance. Advancing Amabile’s componential framework, which underscores the importance of contextual factors and their interaction with individual factors in generating creative responses in a service environment, we develop a model of boundary spanners’ creativity. Outlining how boundary spanner skills and abilities influence performance and service outcomes via creativity, we paint a more complete picture of the creativity process and offer meaningful contributions to service research and practice. Testing the model using employee and manager data matched with archival performance metrics, we find that knowledge, emotional intelligence (EI), and managerial feedback predict boundary spanner creativity. We also uncover a significant interaction between knowledge and EI, and evidence that creativity significantly impacts performance and customer problem solving, a key component of overall service quality. Finally, we underscore the importance of managerial feedback in strengthening the link between creativity and performance.

W hile contingency planning may provide a perspective for anticipating critical incidents, supply chain managers must develop competencies to address the long-term disruptions that stem from both natural and man-made disasters. The broad-reaching nature of disasters brings public and private entities together and often requires collaboration to revitalize disrupted supply chains. Leveraging supply chain governance logic through the dual lenses of resource management and competing values, a research framework is introduced to address the nature of public-private short-term collaboration and its influence on supply chain resilience. The largely unstudied concept of short-term collaboration is at the heart of a model focusing on the alignment and adjustment of potentially disparate organizational values (public/private) to establish collective responsiveness while facilitating the fulfillment of mutual goals for a single event and/or discrete repeat events. We offer research propositions pertaining to the model and conclude with a discussion of managerial implications and the dire need for future research.

Purpose -Suppliers, manufacturers, wholesalers, and retailers alike are still considering reverse logistics (RL) to be the "necessary evil" in their day-to-day operations rather than an opportunity for future performance. At the same time, a well-structured RL program can create a substantial valueadded and positively affect the bottom-line. Based on in-depth investigation of best-in-class RL programs implemented in practice, the purpose of this paper is to offer a grounded flow charting approach for assessing the state of program development and, potentially, identifying areas for improvement across different companies in various industries. Design/methodology/approach -The current study utilizes rich qualitative research methodology based on the combination between a thorough review of existing literature and multiple field studies. The findings from existing research, semi-structured interviews and observation at companies' sites, and RLrelated documentation at those companies, provide the backbone for the development of the assessment tool. Findings -Although substantial variations exist in the way companies are setting up their RL programs, some common processes prevail. Formalizing these processes and related activities becomes the differentiating factor in RL program development and implementation. In addition, providing structure to the RL effort helps companies to strategically control the related value-added. Originality/value -The paper introduces process formalization as a necessary condition for the development and implementation of RL programs. The grounded flow charting approach, based on a qualitative inquiry in real business situations, aims to bridge the gap between theoretical developments and practical guidance for best-in-class RL operations.

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