1976
DOI: 10.1177/009365027600300305
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Graphical Humor and the Measurement of Attitudinal Ambivalence

Abstract: The use of graphical humor as an indicator of social and psychological attitudes is reviewed. A novel method for assessing attitudes using cartoons as projective devices is introduced. Analysis of responses from 275 students who were given both discursive, sentence items and graphical humor, projective

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Cited by 3 publications
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“…Anderson and Wieting (1976) have already noted the complex interplay between social structure and changing culture that renders humorous communication. Humor, especially humorous drawings, reveals insightful, subtle feelings .…”
Section: Humor As Datamentioning
confidence: 99%
“…Anderson and Wieting (1976) have already noted the complex interplay between social structure and changing culture that renders humorous communication. Humor, especially humorous drawings, reveals insightful, subtle feelings .…”
Section: Humor As Datamentioning
confidence: 99%