Going Local: Exploring Consumer Behavior and Motivations for Direct Food Purchases

Marketing Power Berries: An Importance-Performance Analysis of Blueberry

“…Local food has been reported to be perceived as having higher quality based on search and experience attributes such as freshness and taste (Byker, Rose, & Serrano, 2010;Chambers, Lobb, Butler, Harvey & Traill, 2007;Dentoni et al, 2009;Goodwin, 2013;Zepeda & Leviten-Reid, 2004). Researchers have reported that consumers believed local food has credence qualities of supporting local producers, supporting the local economy, as well as being environmentally friendly (Darby, Batte, Ernst, & Roe, 2008;Nimon & Beghin 1999;Loureiro, McCluskey, & Mittelhammer, 2002;Thilmany, Bond, & Bond, 2008).…”

The Effects of Online Video on Consumers’ Attitudes Toward Local Food

“…Grocery shoppers rated "more locally grown foods" as the second most desired improvement for grocery stores behind "price/cost savings" (National Grocery Association, 2014, p. 26). Several studies found consumers were willing to pay more for locally grown food for a variety of reasons, such as freshness and public good (Darby, Batte, & Roe, 2008;Penney & Prior, 2014;Thilmany, Bond, & Bond, 2008). For example, South Carolinians were willing to pay an average premium of about 27% for state-grown produce and about 23% for state-grown animal products compared to out-ofstate grown products (Carpio & Isengildina-Massa, 2008).…”

“…Local food was consistently considered fresher, more nutritious (Chambers et al, 2007;Zepeda & Leviten-Reid, 2004), better for the local community (Morris & Buller, 2003;Qu, Roper, & Rumble, 2014;Thilmany et al, 2008), and more environmentally friendly (Gracia & Albisu, 2001;Zepeda & Leviten-Reid, 2004) than conventional products. Studies have found taste, freshness and supporting the local economy were the primary reasons for consumers to purchase local food (Defra, 2008;Onozaka, Glanz, Basil, Maibach, Goldberg, & Snyder, 1998;Nurse, & McFadden, 2010;Ragaert, Verbeke, Devlieghere, & Debevere, 2004;.…”

L’intention d’achat de produits biologiques régionaux : une recherche exploratoire sur la base de la théorie du comportement planifié

“…Concernant l'achat ou l'intention d'achat de produits locaux ou régionaux, les recherches sont bien moins nombreuses. Les problématiques sur le sujet traitent majoritairement du consentement à payer pour de tels produits (Loureiro & Hine, 2002, Burchardi et al, 2005Thilmany et al, 2008 ;Carpio & Isengildina-Massa, 2009) ainsi que des motivations des consommateurs (Fotopoulos & Krystallis, 2001 ;Charton-Vachet, 2009 ;Darby et al, 2006 ;Dentoni et al, 2009 ;Constanigro et al, 2010). Ces motivations concernent principalement la fraîcheur des produits, leur qualité perçue, leurs bénéfices d'un point de vue sanitaire et des motivations citoyennes (soutien à l'agriculture locale et à l'économie régionale, protection de l'environnement).…”