Marketing Power Berries: An Importance-Performance Analysis of Blueberry

Assessment of needs from industry experts, producers, and consumers for a value-added beef Extension program

“…This confirms Gvili et al (2017) study that freshness and taste are the highest importance for consumers. In other industries our findings were the exact same finding as Qu et al (2017) revealed when consumers evaluated blueberry attributes. In addition, the other attributes were very important such as USDA certification labeling, marbling, and brands as noted in a study by Ardeshiri et al (2019).…”

“…Data from the study also revealed that freshness and taste received the highest scores for importance and satisfaction from the group of participants (Qu et al 2017). Similar to Qu et al (2017), Lee et al, (2017) utilized IPA with green tea quality attributes. This study utilized the IPA in different countries (China, Japan, and Korea) to see if the attributes evaluations were different.…”

“…In previous studies, other researchers utilized IPA to assist in answering the core questions that IPA can help with. A study done by Qu et al (2017) concluded that consumers that evaluated the blueberry attributes were at least slightly important to them and they were at least slightly satisfied by the marketing strategies implemented. Data from the study also revealed that freshness and taste received the highest scores for importance and satisfaction from the group of participants (Qu et al 2017).…”

“…A study done by Qu et al (2017) concluded that consumers that evaluated the blueberry attributes were at least slightly important to them and they were at least slightly satisfied by the marketing strategies implemented. Data from the study also revealed that freshness and taste received the highest scores for importance and satisfaction from the group of participants (Qu et al 2017). Similar to Qu et al (2017), Lee et al, (2017) utilized IPA with green tea quality attributes.…”

Quality‐related descriptors to increase fresh blueberries purchase—Evidence from a basket‐based choice experiment

“…These studies conclude that consumers prefer locally produced fresh blueberries (Girgenti et al, 2016;Hu et al, 2009;Qu et al, 2017;Shi et al, 2011Shi et al, , 2013Shi et al, , 2015. The size of the blueberry and eating quality attributes, including the intensity of blueberry flavor, sweetness, freshness, juiciness, tartness, and texture, are strongly associated with consumers' acceptance of blueberries (Blaker et al, 2014;Donahue & Work, 1998;Gilbert et al, 2014;Mennella et al, 2017;Qu et al, 2017;Saftner et al, 2008;Sater et al, 2021;Yue & Wang, 2016). In particular, firmness has been identified as one of the most critical factors positively impacting consumers' preferences (Ehlenfeldt & Martin, 2002;Sater et al, 2021;USDA, 2020).…”