“…Based on these two definitions, though not an exhaustive list of the existing definitions, it is critical to note that attracting visitors to a destination is an important focus point of competitiveness. This view is reflected in earlier studies on destination competitiveness in which it was argued that competitiveness in a tourism context should result in increased tourism expenditure, arrivals, provision of memorable experiences, and profits (Cimbaljević, Stankov & Pavluković 2019;Tsai, Song & Wong 2009). Research concerning the evaluation of destination competitiveness has focused much on advanced and mature tourism destinations including Australia (Abreu-Novais, Ruhanen & Arcodia 2018), Austria and Switzerland (Mazurek 2014), Canada (Dodds & Holmes 2020), the Caribbean (Bolaky 2011), European destinations (Vinyals-Mirabent 2019), Spain and Turkey (Andreas-Caldito, Sanchez-Rivero & Pulido-Fernandez 2013).…”