South Africa is well known for its favourable climate, wildlife and golden beaches. Adding to this, its long summers make its coastline (over 3500 km) even more attractive to tourists around the world, and so are transforming the South African coast into a major marine tourism attraction. Along this lengthy coastline lie numerous marine destinations attracting thousands of tourists. These destinations offer various activities such as scuba diving, snorkelling, swimming, world class surfi ng and whale watching to tourists. When trying to capitalise on these assets, marketers clearly state that it is necessary to understand the market that uses them and the reasons people travel. Therefore, the purpose of this research is to determine the travel motives of tourists to selected marine destinations.Five surveys were conducted at marine resorts by means of a structured questionnaire. Two hundred and two (202) questionnaires were completed at Hartenbos, 210 at Jeffrey's Bay, 333 at Margate, 237 at Amanzimtoti and 153 at Plettenberg Bay. The statistical analysis entailed descriptive statistics and a factor analysis of the fi ve surveys. The results revealed similarity regarding escape and relaxation as travel motives when compared to other research. However, time usage and personal attachment were unique motives identifi ed by this study.A combination of psychological motives and of more tangible aspects should be used in tourism marketing strategies in order to attract a higher number of visitors to marine destinations. These results will, therefore, assist marketers and product developers of marine destinations, particularly with the marine tourism product being very similar.

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South African National Parks (SANParks) plays a major role in the tourism industry and has three primary functions, namely to conserve biodiversity, to create tourism and recreational opportunities and to build strong community relations. These parks, therefore, have a definite socio-economic impact on adjacent communities, although little is known about this impact. The main aim of this study was to determine the socio-economic impact of Africa’s oldest marine park, namely Tsitsikamma National Park, which forms part of the newly created Garden Route National Park. This was done by conducting three surveys during April 2008: a visitor’s survey (156 respondents), a community survey (132 respondents) and a business survey (11 respondents). We found that the park has a positive economic impact on the surrounding area and that the community exhibits a favourable attitude towards Tsitsikamma National Park. The results also differed when compared to similar studies conducted at other national parks in South Arica and one of the main reasons for this was that the park is located in a touristic area. For a greater impact however, the park should expand its marine activities, while communication with the local community could also be improved.Conservation implications: Good community relations and ecotourism activities are important components of good conservation practices. This research indicates that tourism activities not only generated funds for conservation, but also benefited the local communities of Tsitsikamma National Park. The positive attitude of local communities makes conservation of biodiversity more sustainable.

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