Despite the emergence of the notion of smart tourism destinations in tourism research, few studies have delved deeply into the topic, and the little research focusing on the subject has not offered an overview of its evolution, current scope, and potential domains of interest. This study aims to fill this gap in literature by applying a bibliometric approach. The current research offers a comprehensive review of 258 investigations published between 2013 and 2019 in outlets indexed by the ISI Web of Science database and other relevant publications on information technology related to hospitality and tourism. The findings indicate the domains of tourism, journals, and themes that merit consideration in smart tourism destination future research and serve both professionals and academics as a guide for future lines to explore.

The limitations of self-report techniques (i.e., questionnaires or surveys) in measuring consumer response to advertising stimuli have necessitated more objective and accurate tools from the fields of neuroscience and psychology for the study of consumer behavior, resulting in the creation of consumer neuroscience. This recent marketing sub-field stems from a wide range of disciplines and applies multiple types of techniques to diverse advertising subdomains (e.g., advertising constructs, media elements, or prediction strategies). Due to its complex nature and continuous growth, this area of research calls for a clear understanding of its evolution, current scope, and potential domains in the field of advertising. Thus, this current research is among the first to apply a bibliometric approach to clarify the main research streams analyzing advertising persuasion using neuroimaging. Particularly, this paper combines a comprehensive review with performance analysis tools of 203 papers published between 1986 and 2019 in outlets indexed by the ISI Web of Science database. Our findings describe the research tools, journals, and themes that are worth considering in future research. The current study also provides an agenda for future research and therefore constitutes a starting point for advertising academics and professionals intending to use neuroimaging techniques.

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