Contemporary Arab Broadcast Media 2011
DOI: 10.3366/edinburgh/9780748639090.003.0003
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Globalisation, Democracy and the Arab Media

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“…It serves as a reminder of the importance of faith, humility and gratitude in the lives of Muslims. Since the speakers are presenting their speeches in a context where Islam is a shared religion, the use of Allah's name at the beginning of the speech contributes to triggering a shared ideology, leading to having a shared identity with the audience, thus building an emotional bond with them and becoming persuasive (Lahlali, 2012). Some speakers used religious phrases to provide evidence of their claim.…”
Section: Religious Phrasesmentioning
confidence: 99%
“…It serves as a reminder of the importance of faith, humility and gratitude in the lives of Muslims. Since the speakers are presenting their speeches in a context where Islam is a shared religion, the use of Allah's name at the beginning of the speech contributes to triggering a shared ideology, leading to having a shared identity with the audience, thus building an emotional bond with them and becoming persuasive (Lahlali, 2012). Some speakers used religious phrases to provide evidence of their claim.…”
Section: Religious Phrasesmentioning
confidence: 99%