“…Differences in opinions (Banaszak, 1998), beliefs (Wydmusch, 2000), attitudes (Adler and Brayfield, 1996;Kirkcaldy et al, 1999), values (Borg and Braun, 1996), and cultural dimensions (Weber, 1991;Sweeney and Hardaker, 1994;Grunert et al, 1995;Howard, 1995;Emcke, 1999) established more potential sources for tensions, as did the frequent usage of the negative epithets "Ossie" (for Germans from the Neue Länder) and "Wessie" (for Germans from the Alte Länder), which are used by Eastern and Western Germans when referring to the other group, respectively (Stern, 1991;Emcke, 1999).…”