The Role of Domestic Animosity in Consumer Choice: Empirical Evidence from Germany

Hinck, Wolfgang

doi:10.1300/j037v14n01_05

Cited by 54 publications

(70 citation statements)

References 47 publications

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“…Specifically, five studies in this group (Shimp et al, 2004;Hinck, 2004;Hinck et al, 2004;Cicic et al, 2005;Shoham et al, 2006) apply the construct to domestic settings where hostilities between regions are present within national borders. Introducing two different terms - Hinck (2004) using "domestic animosity" and Shimp et al (2004) using "regional animosity" -the underlying idea of examining consequences of inter-border tensions on buying behaviour via the animosity construct is identical. Similarly, Cicic et al (2005) investigate inter-ethnic animosities among national groups in Bosnia-Herzegovina, while Shoham et al (2006) Klein et al (1998) General animosity (1 item):…”

Section: Study Focusmentioning

confidence: 99%

Consumer animosity: a literature review and a reconsideration of its measurement

Riefler

Diamantopoulos

2007

International Marketing Review

286

315

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If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. AbstractPurpose -Consumer animosity has gained considerable attention in international marketing literature as a determinant of foreign product purchase behaviour. The purpose of this paper is two-fold: first, a state-of-the-art review of consumer animosity research is presented and specific issues for future research on consumer animosity are raised. Second, potential problems associated with the measurement of consumer animosity are highlighted and an alternative perspective for operationalizing the construct is proposed. Design/methodology/approach -First, a critical literature review on empirical consumer animosity studies is undertaken. Second, exploratory empirical results are presented, based on unprompted questioning, to identify both targets of animosity by Austrian consumers and underlying reasons for such animosity. Third, a MIMIC model overcoming the shortcomings of the current operationalizations of the consumer animosity construct is proposed. Findings -The exploratory study on Austrian consumers demonstrates that animosity targets of consumers cannot be considered as being given, i.e. consumers differ in their animosity targets, and there may be a number of (different) reasons causing animosity feelings such as economic, political, religious or personal. Originality/value -This paper reveals a set of problematic issues in current consumer animosity research and offers concrete approaches to overcome the latter. In particular, a formative measurement approach consistent with the conceptual definition of the construct is suggested and described.

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Section: Study Focusmentioning

confidence: 99%

Consumer animosity: a literature review and a reconsideration of its measurement

Riefler

Diamantopoulos

2007

International Marketing Review

286

315

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“…Hinck, 2004;Klein et al, 1998;Witkowski, 2000). Through the crisis and post-crisis period, the rating of this item dropped and then went back up again (from 5.07 to 4.05, and then 5.64; p , 0:05 for all changes).…”

Section: Response (Re): Proud To Own Willing To Buymentioning

confidence: 99%

Modeling country image effects through an international crisis

Heslop

Cray

2008

International Marketing Review

109

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Purpose -The purpose of this paper is to propose and test a longitudinal country-people image effect model involving a significant negative international incident between countries; study how such a model changes over time; and study the extent of image recovery in terms of how the offending country, people, and its products are perceived. Design/methodology/approach -Australian consumers were surveyed before, during, and a decade after the French nuclear testing in the Pacific in 1995. Model testing was conducted using confirmatory factor analysis (CFA) and structural equation modeling (SEM) techniques. Findings -The model was strongly supported in all three-time points. During the crisis, negative feelings toward France/French rose and consumers' response to French products dropped. Country-people competency has risen over country-people character in explaining product evaluations. In the final period, the Australian views on country-people character and product response had more than recovered. The country-people character beliefs now play a significant role in influencing product evaluations after the crisis than before, while the impacts of country-people competency on product evaluation and response have diminished dramatically. Product evaluation is fairly stable over time. Originality/value -Studies to date have focused on country image at a point in time in relatively stable environmental conditions. The proposed model is helpful in understanding the processes of country-product image effects through the study of all attitude components and through differentiation of beliefs about country and people production-related and non-production related characteristics. The cross-temporal validation of the model indicates its usefulness for general applicability in country image effects research.

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“…A number of studies have demonstrated that consumer animosity can directly influence consumers' willingness to buy (Witkowski, 2000;Hinck, 2005;Shoham et al, 2006;Ishii, 2009), or willingness to boycott (Nijssen and Douglas, 2004;Smith and Li, 2010). Some studies of consumer animosity have examined changes in animosity over time and discriminated between stable animosity and situational animosity (Jung et al, 2002).…”

Section: Literature Reviewmentioning

confidence: 99%

Do political tensions take a toll? The effect of the Sino-Japan relationship on sales of Japanese-brand cars in China

Yang

Tang

2014

Asian Bus Manage

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While much has been written about how consumers make decisions to purchase foreign brand-name products, relatively less is known about the effect of international relations on the market performance of the products of one country in another with which it has conflicts. Motivated by this gap in the literature, we test the effect of the relationship between China and Japan on automobile sales, and show that the effect of Sino-Japan relationship on the market performance of Japanese-brand cars in China is statistically significant, and that this significant effect lasts for 3 months at maximum.

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The Role of Domestic Animosity in Consumer Choice: Empirical Evidence from Germany

Cited by 54 publications

References 47 publications

Consumer animosity: a literature review and a reconsideration of its measurement

Consumer animosity: a literature review and a reconsideration of its measurement

Modeling country image effects through an international crisis

Do political tensions take a toll? The effect of the Sino-Japan relationship on sales of Japanese-brand cars in China

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