Generation Y Muslim Female and Male Decision Making Styles in Malaysia: Are They Different?

Aliman, Nor Khasimah; Ariffin, Zailin Zainal; Hashim, Shareena Mohamed

doi:10.17722/jorm.v7i2.184

Cited by 4 publications

(4 citation statements)

References 18 publications

(29 reference statements)

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“…Although students are unemployed, they are dependent on parental support and study loans, making them a lucrative market segment. University students are in a transition from university, thus marketers need to shape the potential customers' shopping behaviour before they enter the job market and are earning their income (Aliman et al, 2017).…”

Section: Literature Reviewmentioning

confidence: 99%

“…University students in current time, who are Gen Y, have the knowledge and confidence to use the Internet extensively and are the early adopters of new technologies. It is also pertinent to note the influence of the university students have on their families' purchase decisions (Aliman et al, 2017). The students hold the key to their families spending.…”

Section: Literature Reviewmentioning

confidence: 99%

See 1 more Smart Citation

Measuring The Social Media Engagement Dimensions Of Modest Fashion Industry In Malaysia

Shahrin¹

2020

European Proceedings of Social and Behavioural Sciences

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Section: Literature Reviewmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

Measuring The Social Media Engagement Dimensions Of Modest Fashion Industry In Malaysia

Shahrin¹

2020

European Proceedings of Social and Behavioural Sciences

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“…Since the term CSI was coined, the concept was tested in different regions on target audiences. In beginning, Sprotles and Kendall (1986) tested the concept on American students, then Hafstrom, Chae, and Chung (1992) investigated Korean students; Hiu, Siu, Wang, and Chang (2001) worked on Chinese, Lysonski, Durvasula, and Zotos (1996) worked on Greek, Likewise Patel, Vila-López, and Kuster-Boluda (2013) used Indian sample; tested concept on Germans; Bates (1998) used British sample; Radder, Li, and Pietersen (2006) examined Thrikish sample; Kavas and Yesilada (2007) investigated South African students and more recently Aliman, Ariffin, and Hashim (2017) tested the CSI concept on Malay culture and pointed towards the future exploration of this concept in other cultures.…”

Section: Introductionmentioning

confidence: 99%

“…Thus, it is evident to argue that religion plays a vibrant role in consumer decision making. Scholars have advised to examine CSI from cultural and religious perspective (Aliman et al, 2017;Kamaruddin & Kamaruddin, 2009). Hafstrom et al (1992) suggested that more research work in this area is needed.…”

Section: Introductionmentioning

confidence: 99%

Muslim Consumers Style Inventory: A Case from Pakistan

Shafique¹,

Zia²,

Rajput³

et al. 2019

J. Islam. bus. manag.

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The primary objective of the study is to investigate the Muslim consumers' style inventory. An allied objective of this study is to test the reliability and validity of Consumer Style Inventory (CSI) in an economically developing country like Pakistan. For this purpose, data was collected from university graduate and undergraduate students. Factor reduction technique was used in SPSS to examine Muslim consumers' style inventory. Findings of the study indicate that Muslim consumers are partially different from their non-Muslims counterparts. The result of principal component analysis revealed that factors like "Impulsive" and "recreational" were not confirmed by the Muslim consumers. However, other factors like price conscious, quality conscious and 'confused by over choice' were confirmed. Thus, study suggests that formal consumers' education system should be enhanced and all concerned bodies like Islamic scholars, Government agencies and universities should play their role in formulating shopping orientation of Muslim consumers. Furthermore, the future direction of study provides an avenue to coming scholars on the area.

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Global Brand and Global Consumers

Alam

Patwary

2021

Cross-Border E-Commerce Marketing and Management

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In this era of digitalization, the world is now at the palm of the consumers due to high connectivity through the Internet. Consumers across the borders are simply a click away from a wide variety of global brands. However, the differences in cultural, political, technological, and environmental forces in the foreign country put the global marketers into a greater challenge to successfully operate their businesses. Hence, the marketers across the borders must be concerned about recent trends and tailored their marketing initiatives to adjust with the changing pattern. To ensure the success of the global brands, marketers should always be careful about several brand relates issues, such as satisfaction, trust, romance, love, and loyalty of the brands. Moreover, given the world as a melting pot of culture, global marketers have no choice but to follow hybridization, creolization, and glocalization strategies. Finally, today's global marketers must be careful enough regarding the digital generations (Gen Y and Z) as they offer themselves as a lucrative but challenging market.

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Generation Y Muslim Female and Male Decision Making Styles in Malaysia: Are They Different?

Abstract: Abstract-

Cited by 4 publications

References 18 publications

Measuring The Social Media Engagement Dimensions Of Modest Fashion Industry In Malaysia

Measuring The Social Media Engagement Dimensions Of Modest Fashion Industry In Malaysia

Muslim Consumers Style Inventory: A Case from Pakistan

Global Brand and Global Consumers

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