This research-based study investigated empirically the impact of agreeableness personality traits to workplace deviant behavior in employees working in different organizations. We collected data through cross-sectional method from 290 employees who can read and understand English. Previous studies conducted related to these constructs confirmed that questionnaires in English language are appropriate for data collection. Correlation and regression analysis were used to analyze the data because it fulfills the purpose related to this research. The study found that agreeable personality trait is negatively related to workplace deviance or employees with agreeableness personality trait remain focused on their job in organization. Or employees who are low in agreeableness trait are likely to exhibit deviant work behavior at work-setting. The study suggested that organizations should consider personality traits while hiring new employees. This practice will reduce workplace deviant behavior in the work setting of organizations.
Purpose This study aims to highlight the mediating role of value co-creation between social media marketing, its dimensions – entertainment, customization, interaction, electronic word-of-mouth (eWOM) and trendiness – and brand authenticity. Design/methodology/approach Data from 288 consumers was collected using both online and paper-based questionnaires. Partial least squares–structural equation modeling was used for hypothesis testing. Findings When studied compositely, the results of this study indicate that social media marketing impacts value co-creation and brand authenticity, while value co-creation mediates this relationship. However, value co-creation only mediates the impact of customization, interactions and eWOM on brand authenticity. Moreover, entertainment and trendiness directly affect brand authenticity without the mediating role of value co-creation. Originality/value The significance of value co-creation as the underlying mechanism between social media marketing and brand authenticity has received little scholarly attention. Likewise, the question of whether social media marketing dimensions help build brand authenticity perceptions has not been investigated. Thus, this study contributes to the marketing literature by empirically testing and establishing that interaction, customization and eWOM are essential social media marketing features that significantly affect brand authenticity with the mediating role of value co-creation.
The primary objective of the study is to investigate the Muslim consumers' style inventory. An allied objective of this study is to test the reliability and validity of Consumer Style Inventory (CSI) in an economically developing country like Pakistan. For this purpose, data was collected from university graduate and undergraduate students. Factor reduction technique was used in SPSS to examine Muslim consumers' style inventory. Findings of the study indicate that Muslim consumers are partially different from their non-Muslims counterparts. The result of principal component analysis revealed that factors like "Impulsive" and "recreational" were not confirmed by the Muslim consumers. However, other factors like price conscious, quality conscious and 'confused by over choice' were confirmed. Thus, study suggests that formal consumers' education system should be enhanced and all concerned bodies like Islamic scholars, Government agencies and universities should play their role in formulating shopping orientation of Muslim consumers. Furthermore, the future direction of study provides an avenue to coming scholars on the area.
The area of concern for marketing professionals is strong quality relationship with the customers and positive outcomes of this relationship. There is importance of understanding emotional intelligence of the customers for the marketing professionals, along with the emotional intelligence quality level utilization by the customers. This review of literature has developed propositions that how emotional intelligence and its understanding by both sellers and buyers result in decision making process and how it varies from situation to situation. Implications of emotional intelligence on the purchase decision making of the customers are very important for marketing professionals, as they contribute to building a strong customer relationship management strategy, a delightful customer experience, and a win-win situation for both sellers and buyers. Implications of study are useful for strategic marketing decision makers and every customer making purchase decisions, whether critical or normal, to make their purchases without dissonance.
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