Generasi Z Dan Kewirausahaan: Mengukur Intensi Berwirausaha Berbasis Theory of Planned Behavior

Purpose: As one of the world's most populous countries, Indonesia is struggling with the composition of its people, the majority of whom are unemployed productive-age individuals with low education levels. Another issue is the high poverty rate, which is followed by issues of gender inequality. The government cannot solve these social issues on its own. There is a need for community support to solve these problems through sustainable social entrepreneurship activities. Theoretical framework: Studying the factors that affect the intention to engage in social entrepreneurial activities is an important aspect of SE theoretical development (Yu et al., 2021). Thus, the study of what factors influence an individual's Social Entrepreneurial Intention (SEI) is still in its early stages, particularly in developing countries such as Indonesia, where the SE level is much lower than in developed countries. This study integrates the Theory of Planned Behavior with Outcome Expectation to determine the factors that influence the interest of the Z and Millennial generation in becoming social entrepreneurs. The outcome expectation variable was added because previous research has indicated that outcome expectations are crucial when making career decisions (Lent et al., 2002) and that people must believe that social entrepreneurship is an appropriate method to address social problems when compared to other options before deciding to build a social enterprise. Design/methodology/approach: This study applied a quantitative approach with a judgmental sampling technique to a sample of Generation Z and Millennials who have ever participated in social activities but have not yet started their own business. The study gathered 210 respondents, who were then analyzed using the PLS-SEM method with multiple group analysis generation-based comparison. Findings: According to the findings, the Millennial Generation's Attitude Toward Behavior, Subjective Norms, Perceived Behavioral Control and Outcome Expectation, all had a positive impact on Social Entrepreneurial Intention. Meanwhile, Subjective Norms had no effect on Social Entrepreneurial Intention in the Z Generation. Only attitude toward behavior, perceived behavioral control, and outcome expectation have a positive effect on the development of social entrepreneurial intentions. Furthermore, the findings of this study confirm that subjective norms influence attitude toward behavior and Perceived Behavioral Control in both Generation Z and millennials (generation Y) sample. Research, Practical & Social implications: The results of this research can be used by stakeholders to formulate policies and programs that can encourage the creation of social entrepreneurial intentions among Generation Z and Generation Y because they have different needs and motivations for pursuing career aspirations as sociopreneurs. Originality/value: The results of this research contribute to the enrichment of the study of social entrepreneurial intention, which currently attracts many scholars because of the economic and social impact it produces. Moreover, the study was conducted on samples of Generation Z and Generation Y in Indonesia, something that was rarely done in previous research in the Social Entrepreneurial Intention study.

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Section: Discussionsupporting

confidence: 91%

Analysis of Interest in Becoming Social Entrepreneurs Among the Millennials and Z Generation Using the Theory of Planned Behavior and Outcome Expectation: A Multigroup Analysis Approach

Handayani¹,

Kurniasari²,

Lestari³

2023

J. of Law and Sust. Develop.

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“…This shows that the support from parties considered important by Generation Z individuals does not affect the level of interest of Generation Z individuals to make social entrepreneurship a career in the future. This finding is in line with research by (Hasmidyani et al, 2022) and (Kesumahati, 2021) who also examines interest in entrepreneurship in Generation Z. Based on previous research, Ernst (2011) found that subjective norms have no effect on social entrepreneurial intention because the decision to become a social entrepreneur is based on self-evaluation, not third party approval.…”

Section: Discussionsupporting

confidence: 87%

Analysis of Interest in Becoming Social Entrepreneurs among the Millennials and Z Generation Using the Theory of Planned Behavior and Outcome Expectation: A Multigroup Analysis Approach

Kurniasari¹,

Lestari²,

Handayani³

2023

Preprint

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As one of the world's most populous countries, Indonesia is struggling with the composition of its people, the majority of whom are unemployed productive-age individuals with low education levels. Another issue is the high poverty rate, which is followed by issues of gender inequality. The government cannot solve these social issues on its own. There is a need for community support to solve these problems through sustainable social entrepreneurship activities. Using the Theory of Planned Behavior and Outcome Expectation, this study will determine the factors that influence the interest of individuals known as the Z and Millennial generation, aged 18 to 34 years old, in becoming social entrepreneurs. This study applied a quantitative approach with a judgmental sampling technique to a sample of Generation Z and Millennials who have ever participated in social activities but have not yet started their own business. The study gathered 210 respondents, who were then analyzed using the PLS-SEM method with multiple group analysis generation-based comparison. According to the findings, the Millennial Generation's Attitude Toward Behavior, Subjective Norms, and Outcome Expectation all had a positive impact on Social Entrepreneurial Intention. Meanwhile, Subjective Norms had no effect on Social Entrepreneurial Intention in the Z Generation. Only attitude toward behavior, perceived behavioral control, and outcome expectation have a positive effect on the development of social entrepreneurial intentions. Furthermore, the findings of this study confirm that subjective norms influence attitude toward behavior and Perceived Behavioral Control in both Generation Z and millennials.

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“…Ajzen. Hasmidyani et al, (2022) menyatakan bahwa Theory of Planned Behavior (TPB) diungkapkan oleh tiga faktor penentu atau dasar yaitu: sifat perilaku, norma subjektif dan kontrol perilaku. Susanti & Nugraha (2022) menjelaskan kesiapan pribadi dalam berwirausaha adalah niat untuk memperoleh keahlian-keahlian dalam menjalankan usaha agar dapat menciptakan lapangan kerja.…”

unclassified

“…Jiwa kewirausahaan mendasari tentang kepribadian yang dimiliki sebuah tindakan kreatif sebagai nilai, memiliki rasa senang terhadap berusaha, kuat menerima berbagai tantangan, mempunyai rasa akan percaya diri yang tinggi, serta memiliki self determination, sebuah berkemampuan dalam menghadapi dan mengelola sebuah risiko, dapat pola pandang yang berbeda terhadap perubahan dipandang menjadi sebuah peluang, bertoleransi, berinisiatif dan mempunyai target, perfeksionis, serta wawasan luas, efektifitas (Frederick & Kuratko, 2009). Hasmidyani et al, (2022) menjelaskan Indikator persepsi kepribadian yaitu perception of oneself, self-esteem, personal hopes, needs, desires, job satisfaction, achievement.…”

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Faktor-Faktor yang Mempengaruhi Kesiapan Berwirausaha

Syamiya,

Disman,

Suwatno

et al. 2023

JIPE

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Results of this research analysis, measure and find out about the Entrepreneurial Readiness of Aliyah students at MA Pesantren Tei-Multazam through influencing factors using 5 independent variables (personality perception, motivation, education, family, personal desires). The data used in this research is primary data obtained from questionnaires distributed to female students at the Aliyah madrasah school at the Tei-Multzam Islamic boarding school. This study had a population of 145 female students and a sample of 106 female students. The sampling technique in this research is Probability Sampling. Data collection was carried out using a questionnaire, distribution of questionnaires using a questionnaire. Data analysis in this research uses Multiple Linear Regression Analysis. The instruments distributed to the sample have been tested for validity and reliability. The results of this research show that: 1) Personality Perceptions influence entrepreneurial readiness, 2) Motivation has no influence on entrepreneurial readiness, 3) Education influences entrepreneurial readiness, 4) Personal desires influence entrepreneurial readiness and 5) Personal desires influence entrepreneurial readiness. The results of the implications of this research are 1) Personality perceptions have implications for entrepreneurial readiness, 2) Motivation has no implications for entrepreneurial readiness, 3) Education has implications for entrepreneurial readiness, 4) Personal desires have implications for entrepreneurial readiness, and 5) Personal desires have implications for entrepreneurial readiness

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Generasi Z Dan Kewirausahaan: Mengukur Intensi Berwirausaha Berbasis Theory of Planned Behavior

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Analysis of Interest in Becoming Social Entrepreneurs Among the Millennials and Z Generation Using the Theory of Planned Behavior and Outcome Expectation: A Multigroup Analysis Approach

Analysis of Interest in Becoming Social Entrepreneurs Among the Millennials and Z Generation Using the Theory of Planned Behavior and Outcome Expectation: A Multigroup Analysis Approach

Analysis of Interest in Becoming Social Entrepreneurs among the Millennials and Z Generation Using the Theory of Planned Behavior and Outcome Expectation: A Multigroup Analysis Approach

Faktor-Faktor yang Mempengaruhi Kesiapan Berwirausaha

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