Generalized Structured Component Analysis

Hwang, Heungsun; Takane, Yoshio

doi:10.1201/b17872

Cited by 90 publications

(96 citation statements)

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“…Variance-based SEM methods-such as partial least squares path modeling (PLS ;Lohmöller 1989;Wold 1982), generalized structured component analysis (GSCA;Henseler 2012;Hwang and Takane 2004), regularized generalized canonical correlation analysis (Tenenhaus and Tenenhaus 2011), and best fitting proper indices (Dijkstra and Henseler 2011)-have in common that they employ linear composites of observed variables as proxies for latent variables, in order to estimate model relationships. The estimated strength of these relationships, most notably between the latent variables, can only be meaningfully interpreted if construct validity was established (Peter and Churchill 1986).…”

Section: Introductionmentioning

confidence: 99%

A new criterion for assessing discriminant validity in variance-based structural equation modeling

Henseler

Ringle

Sarstedt

2014

J. of the Acad. Mark. Sci.

16,784

405

12,498

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Discriminant validity assessment has become a generally accepted prerequisite for analyzing relationships between latent variables. For variance-based structural equation modeling, such as partial least squares, the FornellLarcker criterion and the examination of cross-loadings are the dominant approaches for evaluating discriminant validity. By means of a simulation study, we show that these approaches do not reliably detect the lack of discriminant validity in common research situations. We therefore propose an alternative approach, based on the multitrait-multimethod matrix, to assess discriminant validity: the heterotrait-monotrait ratio of correlations. We demonstrate its superior performance by means of a Monte Carlo simulation study, in which we compare the new approach to the Fornell-Larcker criterion and the assessment of (partial) cross-loadings. Finally, we provide guidelines on how to handle discriminant validity issues in variance-based structural equation modeling.

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Section: Introductionmentioning

confidence: 99%

A new criterion for assessing discriminant validity in variance-based structural equation modeling

Henseler

Ringle

Sarstedt

2014

J. of the Acad. Mark. Sci.

16,784

405

12,498

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“…The hypothesis was tested using Generalized Structured Component Analysis (GSCA) (Hwang and Takane, 2004). This method was chosen because it was considered to be much more practical stages to accommodate the mediating role of satisfaction and confidence in the process of formation of WOM than when using hierarchical multiple regression method as proposed by Birnbaum and Mellers (1979) Baron and Kenny (1986), Collins et al (1998)and MacKinnon (2009).…”

Section: B Statistical Analysismentioning

confidence: 99%

The Green Brand Marketing Strategies that Utilize Word of Mouth : Survey on Green Electronic Products in Indonesia

Haryanto¹,

Budiman²

2016

Glob Bus Financ Rev

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In this study, the objective is focused to explain the relationship between the three independent variables (price fairness, green brand quality and green risk) and Words of Mouth (WOM), which is mediated by the satisfaction and trust. Sample is taken as many as 200 visitors at the Mall in Surakarta -Indonesia, who had the intention to buy liquid edge display (LED) screen TV. Of all the questionnaires returned, there are 12 questionnaires that cannot be used. By using Generalized Structured Component Analysis, the results indicate that the satisfaction and trust is significantly influenced by the price fairness, green brand quality and green risk. Also found that WOM is significantly influenced by the trust. Furthermore it is found also that WOM is not influenced by the price fairness and green brand quality and it is found too that WOM is not influenced by satisfaction.

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“…The sampling technique of research is proportional stratified random sampling [5]. Data were analyzed using Generalized structured component analysis (GSCA) [6] …”

Section: Methodsmentioning

confidence: 99%

Effect of Transformational Leadership on Organizational Commitment and Labour Performance

2017

IJSR

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Generalized Structured Component Analysis

Cited by 90 publications

References 0 publications

A new criterion for assessing discriminant validity in variance-based structural equation modeling

A new criterion for assessing discriminant validity in variance-based structural equation modeling

The Green Brand Marketing Strategies that Utilize Word of Mouth : Survey on Green Electronic Products in Indonesia

Effect of Transformational Leadership on Organizational Commitment and Labour Performance

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