Gaya Hidup Kaitannya dengan Keputusan Konsumen dalam Membeli Minuman Kopi

Yulianti, Yanti; Deliana, Yosini

doi:10.31186/jagrisep.17.1.39-50

Cited by 18 publications

(17 citation statements)

References 1 publication

(1 reference statement)

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“…stated that global brands (like Starbucks) provide enhanced self-presentation benefits because global brands carry more prestige in developing markets. This research also similar toYulianti & Deliana (2018) factors affecting consumer purchasing decisions in Bandung,…”

supporting

confidence: 78%

Disentangling the role of income level on premium brand perceived quality, awareness, association, and loyalty: A comparative study within Thailand and Indonesia

Pechinthorn

Irawan

Zin

et al. 2021

JEMA

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The level of income is one of the specific consumer conditions that susceptible to influence their brand decision-making. Unfortunately, studies on the influence of income mainly focused on price without considering the relationship between brand and consumers. This study aims to examine how brand perceived quality, awareness, association, and loyalty related to the level of income in emerging countries like Thailand and Indonesia. Premium and high-class coffee chain brands choose as the object of this study as the exponential growth of the coffee culture in both countries. A total of 283 respondents have completed an online questionnaire and verified it to be processed into the analysis of variance (ANOVA) and LSD post hoc test for multiple comparison statistical analysis. The result of this study shows that although high-income and low-income consumers in Thailand tend to have the same perceived quality toward the premium coffee brand, in general, there is a significant difference in the mean of brand perceived quality, awareness, and association between various consumers income level in Thailand. Interestingly, this study found that there is no significant difference in the mean of premium coffee brand perceived quality, awareness, association, and loyalty within the group of income levels in Indonesia. This indicates that Indonesians tend to ignore how much money they have in their pocket when it comes to coffee as the coffee culture becoming a new habit and lifestyle.

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supporting

confidence: 78%

Disentangling the role of income level on premium brand perceived quality, awareness, association, and loyalty: A comparative study within Thailand and Indonesia

Pechinthorn

Irawan

Zin

et al. 2021

JEMA

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“…Respondents with an undergraduate /diploma education level had the most significant number in this study. According to Yulianti and Deliana (2018) consumers with better levels of education will be very responsive to the information and knowledge gained in making purchasing decisions. This opinion was supported by Rukhbaniyah et al (2013) which states that higher levels of education make a person think more critically, thus making them think before making a purchasing decision.…”

Section: Characteristics Of Respondents the Description Of The Charamentioning

confidence: 99%

Analysis of the Factors Affecting the Consumer Purchasing Decisions on Coffee at Resto Banaran 9, Gemawang Village, Semarang

Lase¹,

Setiadi²,

Budiraharjo³

2019

Agroland: The Agr. Sci. J.

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This study aims to determine the general description of Resto Banaran 9, to analyze general description of coffee consumers in Resto Banaran 9 which includes respondent characteristics, consumption behavior, and respondent’s answer distribution,in additionto analyze the influence of cultural factors, social factors, personal factors, psychological factors, and physical evidence on coffee purchasing decisions at Resto Banaran 9. This research was conducted on 10 September until 11 October 2018 at Resto Banaran 9, Gemawang Village, Jambu Sub-district, Semarang District. The location of the research was determined purposively. This research method was a survey and data collection techniques through interviews using a questionnaire tool distributed to 100 respondents. The sampling method used was the accidental sampling method. Data analysis used was descriptive-quantitative analysis method. The quantitative analysis used was multiple linear regression analysis. The results showed that simultaneously, cultural factors, social factors, personal factors, psychological factors, and physical evidence had a significant effect on consumers’ coffee purchasing decisions at Resto Banaran 9. Moreover, partially, cultural factors, social factors, personal factors, psychological factors, and physical evidence had a significant effect on consumers’ coffee purchasing decisions at Resto Banaran 9.

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“…Banyaknya kedai kopi pada daerah tersebut menyebabkan adanya persaingan ketat antar kedai kopi sehingga konsumen akan lebih selektif dalam memilih kedai kopi yang ingin dikunjungi. Oleh karena itu, pelaku usaha kedai kopi perlu memahami apa yang diinginkan konsumen, bagaimana seleranya serta pengambilan keputusan pembeliannya (Yulianti & Deliana, 2018).…”

Section: Pendahuluanunclassified

Faktor-faktor yang Mempengaruhi Keputusan Pembelian Kopi pada Kedai Sehari Sekopi Sidoarjo

Sudarsono,

Rum

2021

agriscience

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Perubahan gaya hidup ditengah masyarakat menyebabkan peningkatan dalam tren mengonsumsi kopi sehingga menjadikan peluang bagi pelaku usaha kedai kopi. Banyaknya kedai kopi tersebut menyebabkan persaingan yang ketat antar kedai kopi. Penelitian berikut bertujuan untuk mengetahui pengaruh gaya hidup terhadap pembelian kopi pada Sehari Sekopi Sidoarjo. Analisis data yang digunakan dalam penelitian ini yaitu analisis deskriptif, uji validitas dan reliabilitas, uji asumsi klasik serta analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa pada uji asumsi klasik yang meliputi a) uji normalitas, nilai residual/penggunaan variabel terdistribusi normal, b) uji multikolinieritas, seluruh variabel pengalaman, kepribadian, motif, kelompok referensi dan kelas soisal tidak berkorelasi antara satu sama lain, c) uji heteroskedastisitas, seluruh variabel (keputusan pembelian, pengalaman, kepribadian, motif, kelompok referensi dan kelas soisal) pada model regresi tidak menimbulkan variance antara pengamatan satu dengan yang lain. Keputusan pembelian kopi pada Sehari Sekopi Sidoarjo secara signifikan dipengaruhi oleh pengalaman, kepribadian, motif, kelompok referensi dan kelas sosial. Secara parsial, faktor yang berpengaruh secara signifikan yaitu pengalaman, motif dan kelas sosial.

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Gaya Hidup Kaitannya dengan Keputusan Konsumen dalam Membeli Minuman Kopi

Abstract: This study aims to determine lifestyle of Noah's Barn's consumer, the process of consumer purchase decision, and to find out how much influence of lifestyle on consumer decisions in

Cited by 18 publications

References 1 publication

Disentangling the role of income level on premium brand perceived quality, awareness, association, and loyalty: A comparative study within Thailand and Indonesia

Disentangling the role of income level on premium brand perceived quality, awareness, association, and loyalty: A comparative study within Thailand and Indonesia

Analysis of the Factors Affecting the Consumer Purchasing Decisions on Coffee at Resto Banaran 9, Gemawang Village, Semarang

Faktor-faktor yang Mempengaruhi Keputusan Pembelian Kopi pada Kedai Sehari Sekopi Sidoarjo

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