Gambling sponsorship of sport: an exploratory study of links with gambling attitudes and intentions

Affective response to gambling promotions during televised sport: A qualitative analysis

“…Other contextual factors have been shown to influence likelihood of impulse betting. Hing, Vitartas, and Lamont (2013) found that sports bettors were most likely to place impulse bets if good odds were available, when it was a special match and when their favourite team was playing. Other facilitating factors were ease of access to sports betting facilities (watching in venues with sports betting facilities, having a sports betting account, Internet access during the match), and watching the match with other adults who have bet on it.…”

Third-person perceptions of gambling sponsorship advertising

“…Attitudes to gambling and gambling intention were positively associated with a response to gambling sponsorship. Hing et al (2013) also found perceptions about sponsor-event fit and attitudes to gambling sponsorship were positively associated with respondents' interest in, favourable attitude towards, and propensity to use those sponsors' products. Drawing on Hing et al's findings and the wider sponsorship literature, we now develop and test a number of hypotheses around Davison's (1983) TPE theoretical framework with the objective of expanding our understanding of gambling sponsorship effects.…”

“…Similarly, it is reasonable to expect that people may demand that gambling-linked sponsorship advertising be restricted in the belief that such promotions induce gambling in vulnerable populations (e.g. minors, problem gamblers) (Hing et al, 2013;Monaghan et al, 2008). Consequently, we anticipate these perceived negative effects on others may encourage people to support restrictions of gambling-linked sponsorship advertising.…”

“…To date, empirical studies of gambling-linked sponsorship are sparse (Danson, 2010;Day, 2011;Hing et al, 2013;Maclean and Bonington, 2008;McKelvey, 2004). Of the limited research undertaken, Hing et al (2013) applied the theory of reasoned action 415 Gambling sponsorship advertising (Fishbein, 1967;Fishbein and Ajzen, 1975) to examine the relationship between gambling sponsorship, and attitudes and intentions around gambling in an Australian football context.…”

“…Of the limited research undertaken, Hing et al (2013) applied the theory of reasoned action 415 Gambling sponsorship advertising (Fishbein, 1967;Fishbein and Ajzen, 1975) to examine the relationship between gambling sponsorship, and attitudes and intentions around gambling in an Australian football context. Attitudes to gambling and gambling intention were positively associated with a response to gambling sponsorship.…”