Affective response to gambling promotions during televised sport: A qualitative analysis

Lamont, Matthew James; Hing, Nerilee; Vitartas, Peter

doi:10.1016/j.smr.2015.06.002

Cited by 49 publications

(48 citation statements)

References 52 publications

(69 reference statements)

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“…This is not the case in the present study. One interpretation could be that bettors who experience more problems with gambling also feel more inclined to consume impulsive, less planned, and immediate forms of gambling such as in-play betting, in which the bet cycles are brief (iGaming Business 2016) and the time elapsed since the placement of the bet until the reward (or lack thereof) is also shorter (Griffiths and Auer 2013;Lamont et al 2016). The causal link between problem gambling and the use of products allowing immediate gambling rewards cannot be determined in a correlational study such as the present one.…”

Section: Discussionmentioning

confidence: 99%

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Internet-Based Structural Characteristics of Sports Betting and Problem Gambling Severity: Is There a Relationship?

López-González

Estévez

Griffiths

2018

Int J Ment Health Addiction

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With the adoption and popularization of internet-based platforms, sports betting has introduced new functionalities that transform the design of its products and therefore the way bettors interact with them. This study aims to explore the association between the use of new structural characteristics of online betting and gambling severity. Five characteristics are examined here: (i) live in-play betting; (ii) cash out feature use (as example of in-play betting in-built features); (iii) fantasy sports gaming; (iv) location of betting; and (v) device or platform used to make bets. A cohort (N = 659) of Spanish gamblers who had bet on sports during the previous year was recruited through an online survey. The results suggested that those bettors scoring higher on gambling problems also utilized more often such new structural characteristics, in a proportion not explained only by their higher overall gambling activity. Mobile betting was especially frequent among problem gamblers.Keywords Sports betting . Gambling . Internet . Fantasy . In-play . Mobile phone gamblingThe prevalence of online sports betting has increased in many different jurisdictions over the past few years (Gainsbury 2014;Rodríguez et al. 2017). Betting on sports amounts to 37% of Int J Ment Health Addiction

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Section: Discussionmentioning

confidence: 99%

“…Conversely, bets on multiple events (i.e., Bexotic^bets such as accumulators) are less favored by regular bettors . Research has also indicated that the placing of bets during a sports event (i.e., in-play) is associated with less planned behavior and problem gambling Lamont et al 2016).…”

Section: A Brief Overview Of Sports Bettingmentioning

confidence: 99%

Internet-Based Structural Characteristics of Sports Betting and Problem Gambling Severity: Is There a Relationship?

López-González

Estévez

Griffiths

2018

Int J Ment Health Addiction

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“…It is argued that problem gamblers will be more attracted to live betting than recreational gamblers because of the quicker betting cycle, i.e. betting outcomes being determined in a shorter time-frame and therefore providing more rapid reinforcement (Auer and Griffiths 2016;Lamont et al 2016).…”

Section: Introductionmentioning

confidence: 99%

Transformation of Sports Betting into a Rapid and Continuous Gambling Activity: a Grounded Theoretical Investigation of Problem Sports Betting in Online Settings

Parke

Parke²

2019

Int J Ment Health Addiction

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There is an increasing trend for online sports betting to be identified in gambling treatment services as the principal gambling activity that leads to harmful consequences. The structure of sports betting in online settings has changed extensively in the last 5 years in response to developing information technology, and these changes appear to have increased the inherent risk associated with online sports betting. There is a current need to understand disordered patterns of sports betting in online settings, in order to commence the development of strategies to identify and, where possible, mitigate harm. Therefore, a systematic grounded theory study was conducted, utilising behavioural data and in-depth interviews with a sample of 19 online sports bettors who met the criteria for problem gambling, to produce a substantive outline of the salient sources of harmful participation in modern online sports betting. The core category to emerge was an Online Sports Betting Loop that was facilitated by new structural features of modern online sports betting such as live betting, cash out, micro-event betting and instant depositing. In addition, participants indicated that the immediate accessibility and the ubiquity of online sports betting marketing made it challenging to control sports betting involvement. The emergent findings demonstrate that attention must be directed towards creating mechanisms to reduce patterns of continuous online sports betting by increasing breaks in play in the structure of the activity and enabling customers to restrict usage of features that are associated with disordered play, such as live betting.

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“…Researchers argue that sports betting has become closely aligned with young men’s sports fan rituals [31], with some researchers highlighting the role that marketing strategies may play in stimulating the risky consumption of sports betting products. For example, researchers have found that sports betting advertising used during sporting matches stimulates a range of positive, negative, and neutral affects in sports betters [32]. Researchers have also demonstrated that specific forms of marketing promotions such as inducements may be particularly influential in stimulating problematic betting behaviours [33].…”

Section: Introductionmentioning

confidence: 99%

The influence of marketing on the sports betting attitudes and consumption behaviours of young men: implications for harm reduction and prevention strategies

et al. 2017

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BackgroundGambling can cause significant health and social harms for individuals, their families, and communities. While many studies have explored the individual factors that may lead to and minimise harmful gambling, there is still limited knowledge about the broader range of factors that may contribute to gambling harm. There are significant regulations to prevent the marketing of some forms of gambling but comparatively limited regulations relating to the marketing of newer forms of online gambling such as sports betting. There is a need for better information about how marketing strategies may be shaping betting attitudes and behaviours and the range of policy and regulatory responses that may help to prevent the risky or harmful consumption of these products.MethodsWe conducted qualitative, semi-structured interviews with 50 Australian men (aged 20–37 years) who gambled on sports. We explored their attitudes and opinions regarding sports betting marketing, the embedding of marketing within sports and other non-gambling community environments, and the implications this had for the normalisation of betting.ResultsOur findings indicate that most of the environments in which participants reported seeing or hearing betting advertisements were not in environments specifically designed for betting. Participants described that the saturation of marketing for betting products, including through sports-based commentary and sports programming, normalised betting. Participants described that the inducements offered by the industry were effective marketing strategies in getting themselves and other young men to bet on sports. Inducements were also linked with feelings of greater control over betting outcomes and stimulated some individuals to sign up with more than one betting provider.ConclusionsThis research suggests that marketing plays a strong role in the normalisation of gambling in sports. This has the potential to increase the risks and subsequent harms associated with these products. Legislators must begin to consider the cultural lag between an evolving gambling landscape, which supports sophisticated marketing strategies, and effective policies and practices which aim to reduce and prevent gambling harm.

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Affective response to gambling promotions during televised sport: A qualitative analysis

Cited by 49 publications

References 52 publications

Internet-Based Structural Characteristics of Sports Betting and Problem Gambling Severity: Is There a Relationship?

Internet-Based Structural Characteristics of Sports Betting and Problem Gambling Severity: Is There a Relationship?

Transformation of Sports Betting into a Rapid and Continuous Gambling Activity: a Grounded Theoretical Investigation of Problem Sports Betting in Online Settings

The influence of marketing on the sports betting attitudes and consumption behaviours of young men: implications for harm reduction and prevention strategies

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