Third-person perceptions of gambling sponsorship advertising

Abstract

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Self-Reported Negative Influence of Gambling Advertising in a Swedish Population-Based Sample

“…Consumers can also tell how they perceive themselves to be influenced by advertising messages, although this is subject to well-known biases included in the concept of the ‘third person effect’, that is, people tend to underestimate the influence of advertising on themselves and to overestimate its effect on others (Davison 1983; Jensen and Collins 2008; Johnston and Bourgeois 2015). Furthermore, consumers can, when prompted, estimate their exposure to advertising of various kinds, although such estimates are likely to be biased by recall errors, varying interest in the products marketed, and other personal and psychological factors.…”

Impact of Sports Betting Advertising on Gambling Behavior: A Systematic Review

“…Seven studies have examined the association between exposure to sports betting advertising and sports betting-related intentions or expectancies (Browne et al, 2019, Hing et al, 2013, 2015bHoughton & Moss, 2020;Johnston et al, 2015;Russell et al, 2018a;Xu et al, 2021). Overall, exposure to sports betting advertising appears to be associated with higher intentions to gamble.…”

“…The studies asked participants if they intended betting within a set time period, with the period ranging from over the next 24 hours (Browne et al, 2019;Russell et al, 2018a), to two weeks (Hing et al, 2013(Hing et al, , 2015b, the coming months (Xu et al, 2021), or 12 months (Johnston et al, 2015). The types of advertisements studied included exposure to promotions during televised sport (Hing et al, 2013(Hing et al, , 2015b, live-odds during American football league matches (Xu et al, 2021), and various advertisements and wagering inducements (Browne et al, 2019).…”

“…Three studies reported no association between betting intention and problem gambling status (Browne et al, 2019;Houghton et al, 2020;Russell et al, 2018a), whereas two studies reported problem gambling status to be positively correlated with gambling intentions (Hing et al, 2013(Hing et al, , 2015b, and the intended betting frequency was predicted by a higher PGSI score and exposure to promotions. Two studies did not assess problem gambling status (Johnston et al, 2015;Xu et al, 2021). In addition, gambling intentions were also related to gambling attitudes (Hing, 2013(Hing, , 2015b.…”