“…Calls for the use of more critical, qualitative research methods are emblematic of an emerging body of sport manage ment scholars who value qualitative inquiry in sport (e.g., Amis & Silk, 2005;Frisby, 2005;Kitchin & Howe, 2013;Skinner & Edwards, 2005;Sparkes, 2000). Moreover, although ethnography has been used as a method of inquiry by numerous sport scholars (e.g., Chalip & Scott, 2005;Costa & Chalip, 2005;Fairley, 2003;Silk & Amis, 2000), few have endeavored to examine a context with which they are intimately familiar, or, taken further, already part of (notable exceptions include Carrington, 2008;Hoeber & Kerwin, 2013;Kodama, Doherty & Popovic, 2013).…”