Exploring Motivations of 2014 Sochi Paralympic Winter Games Volunteers

Abstract

The purpose of this case study of volunteers at the 2014 Sochi Paralympic Winter Games was to explore their motivations utilizing Bang and Ross's (2009) seven factors of volunteer motivation. Interviews were conducted with 10 volunteers via videoconference and e-mail about their motivation to work the Paralympic Games. Findings revealed that four of Bang and Ross's (2009) seven motivational factors were present: Expression of Values, Interpersonal Contacts, Career Orientation, and Personal Growth. Participants also identified an additional motive-Travel-that was unique from Bang and Ross's factors. Findings were significant because Paralympic volunteers were not motivated due to a connection with the sports, the event, or the community, all of which were in contrast from prior volunteer motivation research. Rather, volunteers for this mega-event desired a global experience resulting in personal and professional growth. Event managers for mega-events can use these findings to recruit volunteers seeking to travel, establish social connections with people from other cultures, and enhance their resumes.